We’re Running Out Of Materials To Make New Tech – Digital News Roundup – 23.08.19
Fasten your seatbelts because it’s time for another trip on the rollercoaster that is the digital world. This week’s major headlines include Facebook launching it’s new clear history feature, Twitter releasing new video ad options and Trump falsely accusing Google of manipulating voters. Read on to get all the latest industry trends and updates, in this week’s Digital News Roundup.
THE WORLD IS DYING AND TAKING TECHNOLOGY WITH IT… ????
A new study shows that millions of old devices could be limiting our future technologies.
The chances are that if you are reading this right now, you probably have a stash of old cameras, phones, games consoles and other unused technology in your home.
Now you may think that this stockpile is doing very little apart from fill up a few drawers, but experts are now saying that our hoarding naturing could be slowing our ability to manufacture new devices in the future. Many of our older devices contain increasingly rare elements such as indium, which is used in many touch screens, which scientists estimate could run out within a century.
According to a survey conducted by the Royal Society of Chemistry half of UK homes have at least one unused device, with 45% saying they owned more.
Many of the elements used in our old technology, could have vital uses in the future which makes recycling all the more necessary. Indium for example, is also required for many solar panels.
If this changes your mind about holding onto that old indestructible Nokia phone, the best option is to go to your nearest electronics recycling point or take it to a retailer who have an obligation to take back old products in most cases.
Take a look at more on the story over at BBC News.
Google Ads are set to remove options for accelerated ad delivery
The accelerated ad delivery option was a popular choice for e-commerce sites looking to spend as much as possible, as quickly as possible, to see an increase in profits, but soon it looks like this will come to an end.
On October 1st, Google will automatically set al campaigns to standard delivery and all campaigns using accelerated delivery will also be switched. According to Google, the reason for this change is due to it being an inefficient option which can “increase CPC’s due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones.
We asked Max Minus, our resident PPC wizz kid what the changes would mean to people using PPC, “it’s not an entirely impactful change if you are making the most of automated bidding, as these strategies are doing the same job, if not a better one”.
If you weren’t already using standard delivery, it is time to start preparing for the change now.
Trump falsely accuses Google of manipulating millions of votes in the 2016 presidential election
This week, Donald Trump went to Twitter to post the following message:
“Wow, Report Just Out! Google manipulated from 2.6 million to 16 million votes for Hillary Clinton in 2016 Election! This was put out by a Clinton supporter, not a Trump Supporter! Google should be sued. My victory was even bigger than thought! @JudicialWatch,”
Now you would think that even Trump wouldn’t make such a bold statement without evidence to back it up, and you would be right. Kind of.
Trump’s allegation was based on a study by psychologist Rober Epstein which examined whether Google had an inherent bias with its search results.
Epstein himself has said that Trump was wrong, in that, whilst he believes there is a bias in results, there is no evidence to suggest the 2016 election were rigged to support Clinton, or that the search results had any impact on voting behaviour.
The study itself has come under fire from numerous critics who have criticised Epstein’s methodology and conclusions. They suggest that whilst Epstein was looking for a bias in pro or anti Trump rhetoric, this ignored other ranking factors such as website quality, which would have had more of an impact on ranking.
With the 2020 elections fast approaching, it’s likely we will see many more stories emerging about online bias and manipulation.
Twitter rolls out new 6-second viewable video ad bidding options
Twitter is rolling out a new ad format which allows advertisers to promote short video content up to the length of 15 seconds, and only be charged when people watch a full 6 seconds with pixels at 50% in view.
This new format is designed to help advertisers get better results from short form content. Twitter describe the format as a “flexible option for advertisers who care about the complicated view metric, but are ready to learn into the mobile-first paradigm and develop short-form assets optimised for in-feed viewing”.
Many social media platforms have taken steps to promoting shorter videos, and with shortening attention spans online, it is easy to see why.
Make sure to keep an eye out for this new bidding option which is rolling out globally on Monday.
Facebook looking to hire journalists to curate its upcoming news section
With an eye on improving their less than stellar reputation when it comes to trustworthy news, Facebook have announced this week that they will be hiring journalists to help curate the upcoming news section on their site.
The journalists in these positions will be responsible for collecting “credible content from a diverse set of publishers covering the most important stories of the day, including breaking news, daily and weekly news events.”
Though that all sounds very promising, why anyone would need to get their news on Facebook when there is such a handy weekly news update right here is beyond us.
Facebook has launched a new clear history tool that includes ‘Off-Facebook activity’
Facebook announced last year, in the midst of the Cambridge analytica scandal that they would be releasing a ‘clear history’ function on their site.
Though this has now been released, the function does not allow you to delete anything from Facebook’s servers, but instead disconnects the user’s individual account.
The tool is currently being rolled out in Spain, South Korea and Ireland, but will soon see a worldwide launch.
This tool, is one of the first available on the platform to allow users to see how their data is being shared and tracked across websites outside of Facebook.
Facebook have also said they will not be publicising the tool heavily, but acknowledged that if they see a large number of users choosing to disconnect their data, this will likely result in a decrease in ad revenue.
Our resident Social Media Expert Ben Hawkes had this to say about the change, “Facebook has done a lot of ret-conning over the last year, especially when it comes to getting back any public trust. These changes look to be really insightful from a user perspective but on a platform where people based targeting is a big draw, it could be quite massive blow to advertising on the platform”.
And that’s it for our digital news roundup this week. If you want to discuss any of the stories featured, or just want to drop by and say hi, make sure to do so on our social media pages.
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