Digital Marketing Skills Videos

Giant Wednesday

Looking for the answer to that burning question on digital marketing, business or some kinda technology? Maybe you need something explained to you… Check out our Giant Wednesday video series.

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What Makes A Good Conversion Rate In Marketing?

What Makes A Good Conversion Rate In Marketing?

Transcript: When it comes to conversion rate, what is the magic number?  No, I’m not talking about how many euros you can get for your pound, I’m talking marketing. Duh. What’s the rate you should be aiming to achieve in order to make your boss, the...

Google Ads Bidding & Auction: How Does It Work? ????

Google Ads Bidding & Auction: How Does It Work? ????

Transcript: You’re ready to take the plunge into your money bags and have a go at Pay Per Click advertising. Great! Whether you’ve only just started, or you’re not quite getting the results you hoped for, I bet the mystical black box that is PPC...

Video Making & Filming Advice For Beginners ????

Video Making & Filming Advice For Beginners ????

Transcript: I don’t mean to shock you, BUT, video drives up to 10 times more engagement, is shared 12 times more than images and text on social and can give you a 157% increase in organic traffic… Wow. Who are you to argue with those numbers? It’s no...

5 Ways to Make Your Website Mobile-Friendly ????

5 Ways to Make Your Website Mobile-Friendly ????

Transcript: Smartphones are taking over the world!!! Stats show that up to 70% of web traffic comes through a mobile device and 89% of people would recommend a brand after having a positive experience on a mobile, so can you afford to lose out on...

What Is A Facebook Lookalike Audience & How Do I Make One? ????

What Is A Facebook Lookalike Audience & How Do I Make One? ????

Transcript: Wouldn’t it be wonderful if your best customers had “twins” that had the same spending habits and desires? That’s more business, and that’s a win… right? Well, Facebook’s lookalike audience enables you to find and target these “twins”...

5 Tips To Build Awesome Carousel Ads For Facebook

5 Tips To Build Awesome Carousel Ads For Facebook

Transcript: Looking to wow your customers with a carousel? No, not a fairground ride, I mean the ad format you can use on Facebook silly! With the option of showcasing up to ten images or videos in a single ad, each with its own link, it’s a great...

5 SEO Content Writing Tips For High Google Rankings

5 SEO Content Writing Tips For High Google Rankings

Transcript: One of the biggest balancing acts as a copywriter or content marketer is making sure that your content goes down well with everyone - and by everyone, I mean humans and robots.  OK, maybe not quite robots, but search engine bots are...

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