SGM are a great example that you don't need to go to any big city to find 'great agencies'; they're right on the doorstep
Services – what are they?
Sleeping Giant Media offers a number of core services focused around search marketing. We offer a range of PPC (Paid Search), SEO and Social Advertising Services. As search specialists, we are experts in generating the most targeted and highest quality traffic to your site, ensuring that the highest return is generated from your marketing spend.
As well as direct clients we also work with a number of agencies that previously didn’t offer search as a service. We provide solutions that allow them to seamlessly bolt on search marketing to their proposition and increase the value to their clients.
See below for more information on our specific services.
We are PPC experts who have the knowledge and experience required to deliver results at a cost per conversion that suits your business’ requirements. PPC ads are the ones you see at the top, bottom and to the side of search engine result pages. They are valuable real estate on these pages and the best positions command the highest prices. As every click costs, we conduct thorough keyword research and rigorous testing to ensure that we focus our client’s campaigns on the terms that are going to deliver the best results at a cost that suits.
Search engine optimisation is all about ensuring that your potential customers can find your website easily on search engine result pages in an organic way, that is without paying for ads. We have the up-to-date SEO know how to improve your site’s rankings and increase high quality visitors. SEO is not a quick win, don’t believe anyone who tells you otherwise. It requires dedication on both our and our clients’ parts but the end result is worth it. Our SEO methods include both on and off page techniques and it’s our job to keep on top of all the algorithm changes.
Social networking is becoming increasingly popular and interlinked with SEO and PPC. Activities on social can have an effect on search engine rankings as social signals are beginning to be included in the ranking algorithms. Many social networking platforms have advertising opportunities that give brands the chance to create highly targeted PPC campaigns. We manage social advertising and social media marketing campaigns for our diverse range of clients. We have experience with Facebook, LinkedIn, Twitter, YouTube and Google+, among others. Each platform as it’s own demographic, we can suggest which would be the most beneficial for your brand.
Remarketing is a clever tool that allows you to advertise on Google’s Display Network to people who have already been exposed to your brand. Perhaps they’ve visited your website but not made a purchase, or maybe they are loyal customers. Remarketing allows your ads to be shown on other websites within the vast Display Network so these users keep your brand in their minds and when they come to make a purchase it’s you that they’ll think of. Remarketing is especially valuable for business where there is a long lead time; ads can target customers at different levels of the sales funnel.
In 2015, Google confirmed searches on mobile overtook desktop searches. Smartphone ownership is on the rise so more people are accessing the internet via their mobiles. Businesses should make sure that their website is mobile-friendly and can be easily navigated with a thumb. PPC advertising platforms allow ads to be specifically optimised for mobile users, an important action as people use mobile devices differently. Ads take up a large proportion of the search engine result page when viewed on a mobile so it’s important to take advantage of these before your competitors.
As a search marketing agency we have a lot of experts under one roof but we understand that not all business have the desire or resources to outsource all their search activities. As part of our bespoke approach we offer training courses that enable us to impart some of our wisdom and teach you the essentials of search marketing. We offer training to both agencies and brands themselves and we tailor the syllabus to your requirements. Some of the topics that we can cover include SEO, Google AdWords, Google Analytics and social advertising. We can provide the venue or possibly come to you.