Blog Archive

Fancy reading more about the cutting edge of digital marketing, and inner workings of Giant Towers? Then you’ve come to the right place!

Why is Instagram so tricky to get analytics from?

As of September 2018, Instagram has reached over 1 billion active monthly users, and around 500 million daily users! This puts Instagram up there as one of the best social media platforms to promote the face of your brand and business. Still shy of its big brother...

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Social Media – A force for good or bad?

  What has social media done? I mean, what hasn't social media done?   We’re getting to the point now, over twenty years later, where you can probably attribute most things to social media. “No, because Bob met Sandra after their friends introduced...

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Sleeping Giant Media turns 10

  There are quite a few ten-year celebrations happening this month, but none are as GIANT as this.   There are a few 10-year celebrations happening in 2018. It’s 10 years since the launch of the iPhone 3G, 10 years since the first episode of the...

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Wooo, we’re going to Ibiza!

  What better way to celebrate your birthday than by taking more than 30 of those closest to you on a trip to Ibiza?   Yep, you heard that right. If you’ve been following our social media channels then you would know we just returned from a long...

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Facebook vs Snapchat: who has officially lost their cool?

That’s right, Facebook, the “king” of all social media platforms, is losing its big boy status with younger generations. And we all know how important it is to keep those guys happy! But who could possibly be reigning over them? I hear you ask. Well if you guessed...

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GIANT routes into digital marketing

Last week was results week, which means that tons of bright young things across the country found out whether or not they got into their university of choice. The inevitable ‘results don’t mean anything!’ and ‘is university worth it?’ debates continue to rage, but...

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Automation: Will it take our jobs?

Any (human) person with even the most basic knowledge of popular 80s and 90s sci-fi knows that when it comes to robots and AI, it spells bad news for the human race. Much has been said about the ever-increasing rise of the machines and what automation means for the...

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Time to talk touchpoints

‘Customer touchpoints’ might sound like just another mumbo-jumbo marketing term thrown around in boardrooms, but it actually breaks down to something really simple - and really important. When people say customer touchpoints, they’re basically just referring to all of...

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The benefit of providing staff benefits

Whether it’s a range of nice coffees, a membership at a fancy gym or even unlimited annual leave - what's the actual point of employee benefits? We all love them, especially when we’re on the receiving end of them. However, from a management...

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