Blog Archive

Fancy reading more about the cutting edge of digital marketing, and inner workings of Giant Towers? Then you’ve come to the right place!

Should businesses create their own podcasts?

  These days it seems like everyone and their grandmother has a podcast... but should you, as a business, be creating one? They’re a great way of showing off a passion in an interesting way, as well as promoting yourself as a thought leader along the way. It’s...

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What a GIANT Digital Women event!

  These days it seems like everyone and their grandmother has a podcast... but should you, as a business, be creating one? They’re a great way of showing off a passion in an interesting way, as well as promoting yourself as a thought leader along the way. It’s...

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Is creativity good for business?

      The business world is crowded and it's about time businesses make more of an effort to stand out...  The business world is crowded. You’ve said it, we’ve said it. We all know it. When it comes to the online world in particular, people...

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TV vs. Online Advertising in 2019

      If you even vaguely follow the digital world then you'll be aware that the "TV vs digital" debate has been rattling on for years now. TV was another channel that marketers were quick to declare dead - following in the inky footsteps of...

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Why not all engagement is good engagement

      All engagement is good engagement, right? Well, we hate to break it to you, but it’s probably best you hear it from us first. The answer is no. This is why understanding what your social media data actually means is an important part...

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What makes something go viral?

      Despite what you might be told by your doctors, viral is a goal... for some people at least. Think of most industries and the words ‘contagious’ or ‘viral’ don’t exactly have positive connotations. But in the weird and wonderful world...

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Do we ask too much of our software?

      Ah, technology. Technology is the wonder child. The prodigy. The shiny little marvel going above and beyond and absolutely never letting you down. Until it does. And then suddenly you’re scrambling around with a piece of paper, trying to remember...

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Will organic optimisation exist forever?

      SEO can involve a bit of a long game, so we can all see why PPC might be the preferable option... so, what's in store for the future of organic optimisation? In digital marketing, organic means getting people to come to you naturally - without the...

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