Author Archive
Product Listings Ads Google Ad Innovations do a lot to keep us advertisers on our toes, it seems that every time I visit the search function there is a new toy to play with! I wanted to write this blog to give a bit of an understanding as to why this innovative ad is useful [...]
Importing Google Analytics Goals Goals and Transactions are fantastic for tracking performance and ROI through Google Analytics, especially goals due to the flexibility of the setup… I’m sure we have all experienced the frustration of trying get a third party to add Google Adwords conversion tracking tags. It should be a straight forward process, but [...]
Linking Google Plus Brand Pages To Adwords So this month Google introduced a new Ad extension within the adwords interface…. Social Extensions! Social Extensions I know what you are thinking, this was only a matter of time, but either way it is a step towards better integrating your social activity with Paid search at a [...]
Having Trouble Linking Adwords & Analytics? So how are you getting on with the new version of Analytics? I must admit, after years of using the previous version, it was pretty tough to make the switch! However now I’m fully submerged within the new version I’m really enjoying the flexibility of the new interface, multi [...]
Maximise The Impact Of Your PPC Pilot Campaign So you know that PPC can be a great driver of sales/leads and unique visitors, but what else can it do for your business? Well, as previously discussed PPC is not only a fantastic lead generator, but also a tool for guiding the development and evolvement of [...]
Launch Online Through PPC As a business owner considering stepping into the online environment there are many many factors to consider, in fact we find that a lot of our time as an agency is spent helping our clients to best plan and then action launch strategies… and when I say launch, I don’t just [...]
Google +1 Experiment So, it’s finally here! The Google Plus One! The question is, is this an integration of search and social? Or is this simply a new social layer to search that will offer limited integration, but essentially just a “social layer” as it’s already been labelled? Well I’d be interested in your thoughts, [...]
Since the launch of Google’s new PPC Sitelinks, it has not been uncommon to see the use of symbols within the ad extensions, these symbols can help to make advertisers ads stand out in what is becoming an ever more crowded search engine results page. Being initially confused as to whether the use of symbols [...]
Google’s New Ad Format So last week Google rolled out a new PPC (Pay Per Click) ad format, it seems that recently, every time I look at the SERP (Search Engine Results Page) I see something new! This is great for us advertisers, giving us more to play with and ultimately, more to use to [...]
Google Instant – Instant Revenue Yesterdays update from Google has sent shock waves through the online advertising community, clients and agencies alike are now desperately adjusting models and forecasts to try and anticipate the effects on PPC and SEO traffic and alter their strategies accordingly. Will this massive change affect search behaviors? Advertising and Optimising [...]