Digital Marketing & Business Blogs
The latest blogs from search and social media marketing experts covering a range of topics, industries & sectors.
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What is it like being an Account Manager at Sleeping Giant Media?
What is it like being an Account Manager at Sleeping Giant Media? Here at Giant Towers in Folkestone, we deliver digital marketing excellence, all whilst building a pretty Giant workforce! And you know what? We’re always on the lookout for new Giants...
How To Make Green Choices In The Office Space
Small Steps, Giant Impact: How we help the Planet at Work Here at Giant Towers, we make it our priority to not only deliver top-quality digital marketing services to our clients but also to look after the planet. While we have our very own...
Implementing Robots – Technical SEO – Robots.txt Advice
Robots Implementation Guide for Developers What are Robots? Robots is one of 3 different ways to tell crawlers what they should and should not crawl and index on your site. You should only use one of these 3 methods for a page: Robots.txt file...
Implementing Canonical Tags – Technical SEO – SEO Advice
Canonical Tags Implementation Guide for Developers What is a Canonical Tag? A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. We would use this where there are instances of duplicate or...
A Review Of Implementing EOS® – Our Traction Moment As A Business
In 2018 we started to implement EOS® into Sleeping Giant Media - that’s the Entrepreneurial Operating System®. A set of “simple concepts and practical tools” founded by Gino Wickman to help businesses, their leaders and their people get better at...
Preparing To Move from Universal Analytics to Google Analytics 4
Upgrading Google Analytics 360 & Free to Google Analytics 4 On July 1, 2023, Universal Analytics from Google Analytics will be replaced by the new “next-generation measurement solution” Google Analytics 4. Universal Analytics will stop processing...
Why Every Business Needs a ‘Green Team’
Here at Sleeping Giant Media, we make it our business to be clean, green, and not at all mean to the planet. One of the ways we do this is through our ‘Green Squad.’ A Green Team, or Squad if you’re trendy like us, is a dedicated collection of...
Why Does Your Business Need SEO?
There are plenty of blogs and articles out there that tell you what SEO is (many from Sleeping Giant Media as well - shameless plug) but often there is less out there that tells you why it can be useful for your business. Since the beginning of the...
Thinking Green: A Business’ Guide to Promoting Sustainability in the Workplace
Around 30% of the energy produced in the UK is wasted. And, like it or not, it’s our fault. By ‘our’ we mean employees and employers, businesses and buyers. Collectively, then, it is also our responsibility to respond to this issue — and the best...
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