Pay Per Click

Pay Per Click, commonly referred to as PPC, like other Search Marketing disciplines is focused around “active” users and is ideal for lead generation.

As a Google Premier Partner, we offer expert PPC management and advertising services from a team of certified individuals. No fear, you’ll only pay when they click!


PPC Management Services in Kent

We can help you stand out online!

Being there when a potential customer searches is awesome, right? But what if it’s a super competitive search term & your competitor outranks you every time? Time to put some money behind it.

But what is PPC? Basically, when people go online looking to fulfil a need, or more importantly, looking for your product or service, you want to be able to put an advert infront of htem at that very moment they’re looking to convert. PPC does just that.

Our approach

Our approach to PPC takes a multi-layered approach and is all about mapping out the user’s journey, taking ownership at all stages, and developing the right keyword, structure, copy and landing page strategy for your business. Continually optimising and evolving your PPC activity to hit those goals and objectives.

It sounds pretty techy, and rightly so because it is. But that really shouldn’t put you off from doing it. You can generate some lovely quick wins with PPC, and we can run it for you. No stress for you, only wins!

So, let us take the pain out of Pay Per Click advertising for you.

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Pay Per Click (PPC) is an online advertising model where advertisers pay the search engine only when their advert is clicked. The idea is to bid on terms that are relevant to the products or services you are offering. That way, when a user is searching online you can bring them to your site and hopefully convert them into a customer. The trick is to ensure that you are only targeting relevant users, as ultimately every click costs and the more relevant the term the better chance of a sale.

Why should you use PPC?

– Pay Per Click is super focused around ‘active’ users, the ones looking to complete an ction. Directly targetting users to visit your website through the ad is a great way to generate leads.

– You can measure your results, adapt your bids and adapt your ad copy based on what is and what isn’t working. After all, if you’re paying per click, you want to make sure those clicks count!

– It’s a great form of marketing that allows you to sit at the top of search engine results pages (SERPs), above organic results if your price is right.

Working with Sleeping Giant Media

If you choose to work with us, Kent’s leading search and social marketing agency, you will get your own expert account team who look after you, your campaigns and your marketing efforts.

Alongside the Digital Creative team, your ad copy will be written well to entice the right clicks from the right people meaning your budget isn’t wasted.

With monthly reports and daily updates, you will always be kept up-to-date with the going ons of your campaigns. And, if you’re interested in learning more about the work your account team does for you, you are entitled to discounts on Giant Campus digital marketing workshops.

We create highly effective campaigns to help achieve your business goals. Our aim, obviously, is to make the most of your budget, and continuously work to drive down click costs, refine the targeting and deliver ROI. Sounds perfect, right?

The benefits of working with us

– We’re a Google Premier Partner with a fully certified team of digital marketers, giving you access to events, exclusive training, industry research, product updates and study materials

– Our reporting is jargon-free meaning you can see and understand what great things we’re doing

– We focus on your business needs and performance, not PPC in isolation – what good would that be?

– We offer a humanised approach to automation

– Our focus is on data, performance and communication – offering quality services along with award-winning customer service

Get in touch to find out more about our PPC services

PPC Kent based digital marketing services that serve national and international clients.

60-minute links to central London via HighSpeed1. Quick access to M25. France is visible from our office when typical British weather lifts slightly ????

Other Paid Search Services


Remarketing is a type of paid advertising that you can use to target those who’ve already visited your site. It’s great for those who maybe didn’t finish their purchase, who need a little more persuading and for general brand awareness. Learn how we can use it to help your business.

Google Display Network

Googles Display Network is a visual network of adverts that span across millions of websites, helping businesses to connect with customers at multiple points. If you’ve ever been followed round the internet by that pair of shoes you couldn’t decide on whether to commit to… that’s what this is. Learn how we can use it to help your business.

Google Grants

If you’re a UK-based charity, you may be eligable for free advertising on Google search results, but this involves some serious planning, strategy and meticulous day-to-day supervision. It’s a great way to raise awareness and reach potential donors for your charity. Learn how we can use it to help your business.

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