Sleeping Giant Media came about when I was studying a CIM course back when I worked for Holiday Extras. At the time I was working in the Online advertising section of the business, responsible for quite a lot of digital spend and due to the amount of spend I set up a team of 12 ish (it changed a lot) people to manage, optimise and run the online advertising. We also worked with a number of agencies and there was always something not quite right with the agencies. They were great at either technical understanding or customer service, and never both.
As part of my project I had to come up with an idea for a business, so thought if someone can create an agency that can understand the technical elements applying them in a way that will be effective for the clients and deliver a fantastic customer service at the same time they would probably do well.
That evening we (Ant and I) made the agreement we would start Sleeping Giant Media ourselves. After 9 months of running it in our evenings and weekends, we made the leap. I sold my house, moved back to my parent’s place and Ant and I left full-time employment and headed for the dining room with a laptop, a fist full of determination and a bowl of soup. (That’s all we could afford to eat for months) 6 years later we employ over 30 people and are really proud to have been voted the number 1 agency for customer service in the UK in the Drum Digital Census.
My qualifications include: Art foundation course, Design Management for the Creative Industries (B.A. Hons), Post Graduate Diploma in Strategic Marketing My notable achievements include: playing hockey for England (many years ago); Travelling around world for 8 months and coming back alive; Starting Sleeping Giant Media; Carrying the Olympic Torch was pretty cool; Running 100k from London to Brighton; Kayaking around the Kent coast (350 miles)
I love technology, nothing makes me happier than being able to use my watch to turn off all the lights in my house when I go to bed (hmm, simple things please simple minds!). I look forward to the day when I can fully automate my house and am working towards that goal as we speak. Marketing is amazing, I love the technical parts yes, but it is more about trying to understand how other people think so that the technology meets their needs. That’s what I love about it the most, it is true human understanding. I find it fascinating how people behave, what motivates them and what drives them forward.
I always try to succeed in anything that I do, and want to bring out the best in others. I hope, and would like to think we are doing some great things at Sleeping Giant Media and want to build this business into something that people are proud to be a part of.
My Top Four Brand:
- Sleeping Giant Media (of course)
- Tech: At the moment, Apple home kit and Phillips hue light!
- Likes: Most things! Dislikes: Harry Potter