Our Core Digital Marketing Training Subjects
We’ve been innovating, delivering, and teaching these digital marketing disciplines for over a decade.
All our training is built by practising experts – and its bespoke nature means it’s tailored to your businesses needs, wants, and objectives.
In addition to the core subjects of Search, Paid Advertising, Social Media, and Analytics – we also cover topics like Business Engagement & Process Creation.
Sometimes, it’s less about the skills and more about the mindset and room to do the things that increase performance for your business and teams.
We often find it’s the most desired learning outcome, so we build training with this woven into the programme. The learning isn’t just technical, but contextual.
Available in varying levels, showing you how to optimise your website inside and out to appease search engine algorithms.
Data Analytics Training
From setup to measurement tracking, we can show you how to track and monitor your online marketing efforts.
Content marketing training
Gain a solid understanding of the fundamentals of content marketing while learning how to create quality content that converts, engages audiences, and brings in valuable leads for your business.
From what PPC is is, to day-to-day campaign management. Helping you appear above competitors when the right customers are searching.
Bespoke digital marketing training
We’ve officially trained thousands of businesses in digital marketing best practices, some across the globe even! In fact, our work writing the material for the Google Digital Garage project has trained over 600,000 users. We’re quite proud of that, so here’s a little humble brag of some of the businesses that have benefited from our online marketing training.
What’s so great about our digital marketing training?
With so much quality SEO and PPC training already available online, it’s understandable to question what sets us apart from your average online “Guru”. The online teachers and SEO or PPC influencers make their living by teaching skills, often giving purely top-level advice or rehashing the learnings from somewhere else.
Our facilitators are all practising digital marketers who are responsible for managing millions of pounds of advertising budget for some of the world’s largest brands. You therefore have access to real life experts that you can question directly rather than having to rely on YouTube comment threads.
Our courses are conducted on a peer level. So you can learn with your entire marketing team or on a one-to-one basis. Learning as your entire marketing team is a really great way to bond and grow – surfacing ideas, questions, and insights that might otherwise stay locked up.
Lastly, and most critically, your bespoke training plan is based on actual data. We don’t teach you how to imagine graphs but, rather, how to analyse, understand, and act on your own business’s online performance – as bespoke as it gets!
On location or on road training
We really are passionate about what we do, so we can host training for your team here at Giant Towers, or are more than happy to travel to your offices or another location to deliver our bespoke training.
You or your team
We can build training for you as an individual, a small team, or a whole department. It’s all down to your objectives and desired learning outcomes. Sometimes it’s useful for everyone to know the context!
Assess Your Efforts
When we build bespoke training, we’ll audit your existing work, bringing our learnings to your marketing workshop so you can learn with real context – this is how you know we’re not just regurgitating the same workshops!