How Signet boosted online visibility & engagement with Sleeping Giant Media.
Unlocking Deeper SEO Insights with AI-Driven Efficiency
AI supports our delivery of impactful SEO by enhancing how we uncover insights, spot opportunities, and deliver results.
By streamlining technical audits, accelerating keyword research, and surfacing meaningful patterns across performance data, we can work more efficiently, respond faster to changes, and spend more time on strategic thinking.
For our clients, that means sharper targeting, clearer reporting, and SEO strategies that evolve in step with the search landscape.
SEARCH ENGINE OPTIMISATION FOR SUSTAINABLE GROWTH
In short, SEO is a long game. It’s not about tricking search engine algorithms, its aim is to build useful, engaging pages that help people find answers.
From technical SEO, to on-page SEO and digital content marketing, our team of search engine optimisation specialists help channel the flow of traffic from search engines to the correct pages on your site. We regularly achieve measurable success – from increased traffic and engagement, to conversions and return on investment.
HOW DOES SEO WORK?
Unlike PPC (pay per click) advertising, the focus of SEO services is to drive traffic from organic, rather than paid, search. We do this by optimising websites and content so search engines will find them more easily. While this can sometimes deliver immediate results, it can take 3-6 months before you start to see benefits.
There are four key areas to SEO:
- Keyword research – to find what people are looking for
- On-page SEO – create quality content that users are searching for
- Off-page SEO – build authority and trust from other websites
- Technical SEO – Ensure web crawlers from search engines can find, crawl and index your content.
Our award-winning, SEO marketing services have consistently delivered success for our clients, for example:
SEARCH ENGINE OPTIMISATION FOR SUSTAINABLE GROWTH
In short, SEO is a long game. It’s not about tricking search engine algorithms, its aim is to build useful, engaging pages that help people find answers.
From technical SEO, to on-page SEO and digital content marketing, our team of search engine optimisation specialists help channel the flow of traffic from search engines to the correct pages on your site. We regularly achieve measurable success – from increased traffic and engagement, to conversions and return on investment.
HOW DOES SEO WORK?
Unlike PPC (pay per click) advertising, the focus of SEO services is to drive traffic from organic, rather than paid, search. We do this by optimising websites and content so search engines will find them more easily. While this can sometimes deliver immediate results, it can take 3-6 months before you start to see benefits.
There are four key areas to SEO:
- Keyword research – to find what people are looking for
- On-page SEO – create quality content that users are searching for
- Off-page SEO – build authority and trust from other websites
- Technical SEO – Ensure web crawlers from search engines can find, crawl and index your content.
Our award-winning, SEO marketing services have consistently delivered success for our clients, for example:
OUR SEO SERVICES
Did you know, over 80% of online purchases start with an online search? The higher your website ranks in search engine results, the more likely customers are to choose your business over a lower ranking competitor.
This is where SEO strategy, or search engine optimisation, comes in. Our award-winning SEO experts combine decades of experience with cutting edge knowledge of industry best practice and have a proven track record of driving organic growth.
Whether it’s attending expert industry conferences, carrying out independent research, testing, using cutting edge tools for data-driven insights, or sharing our knowledge with training events, our SEO experts always stay at the forefront of industry best practice.
SEO Strategy
Smart strategy and collaboration are at the heart of everything we do. We’ll work in partnership with you to establish where you want your website to be. Then we’ll ensure your budget is put to best use to deliver custom strategies and return on investment based on business goals.
TECHNICAL SEO AUDITS
Technical SEO is at the core of every website. From monitoring site speed, to finding unindexed pages, a technical SEO audit will analyse the technical aspects of your website and check it is optimised properly for search engine web crawlers, such as Google and Bing. Audits are key to SEO strategy to ensure we focus on the right priorities.
KEYWORD RESEARCH
Ensure your target audience can find your website in search engines. Our team of SEO specialists use a variety of industry-leading tools to ensure your site content is optimised for the right terms and matches the intent of your prospective customers. We’ll also find any gaps or new terms you can target to further optimise your content.
ON-PAGE SEO
Working alongside our award-winning content team, we use keyword research and audit findings to ensure your website pages are in the best position to achieve your long term SEO strategy. On page SEO doesn’t just include keyword optimisation, but factors such as page layout, design and quality of content too.
ENTITY SEO
Keeping at the forefront of algorithm updates and Google preferences to help businesses is what we do best. Entity SEO is at the very centre of this approach. Combining entity audits, alongside working with our Creative Team, we will optimise your structured data and on-page content for entities so ensure your website keeps pace with changes in search.
BACKLINKS & BRAND MENTIONS
When it comes to ranking on Search Engine Results Pages (SERPS), Authority is everything. Why else would the ‘A’ in Google’s E-E-A-T quality acronym stand for ‘Authority’? One way to build authority is to develop quality backlinks and brand mentions from trustworthy sources. And our Digital PR experts can help your business do just that by targeting relevant publications to grow your content.
WEBSITE MIGRATION
If you’ve spent time building a website to gain traffic, trust and domain authority, website migration can seem a daunting prospect. Years of work could be undone and even hinder the progress of the new site if a migration isn’t properly managed. This is where our SEO experts come in. We have years of experience in running website migrations and we can ensure yours happens smoothly.
CONTENT MARKETING
Content really is king when it comes to helping your business and services get found through search engines. Using a solid technical foundation, our award-winning Creative team will create and deliver a tailored content strategy to help grow existing traffic and entice new customers to your business.
SEO REPORTING
We believe in delivering measurable and evidence of return on investment. We use a variety of industry-leading tools, including Google Analytics, Google Search Console and Wincher to track organic performance. In collaboration with our award-winning data team, all our clients receive bespoke dashboards containing real-time data and clear tracking of progress against business goals.
INTERNATIONAL SEO
The growth of the internet has made the world seem like a smaller place, but it’s still separated by borders and language. If you do business internationally, then our SEO experts can tailor your website for international reach, focusing on local search, multi-language queries and optimising for the geography of your target markets.
LOCAL SEO
We aren’t just SEO experts in international SEO, but local search too. Through optimising for local SEO, we can help increase visibility of your business in local search results, helping to attract nearby customers and boosting sales. We can help with optimising your Google My Business profile and ensuring consistency in how your business appears in online searches.
SEO TRAINING
Whether you’re looking to learn about the basics of SEO, or brush up your knowledge of latest industry trends, we’ve got you covered. Our SEO specialists regularly provide tailored training courses, online events and workshops to share their knowledge and help you and your team understand what optimisation is all about.
AI Training
Learn how to successfully integrate artificial intelligence into your business with tailored training sessions and demonstrations from our experts. We’ve been pioneering AI usage for over two years, making us perfectly placed to help your team upskill and stay competitive when it comes to technological innovation. Wondering how AI will impact your search and marketing performance? Our team can deliver targeted training that explains the critical areas of focus for maintaining a competitive advantage as AI continues to shape online experiences.
WHY WORK WITH US?
Receive award-winning customer support from your own SEO account management team
Our monthly reports and daily updates are jargon-free, ensuring you’ll be clear on how we’re meeting your business goals
We look at the whole picture, not just SEO in isolation and focus on your long-term business needs and performance
Our SEO expertise is combined with our specialist data analytics team using real-time reporting data to guide and inform
Learn and upskill with, exclusive events, training, research, product updates and study materials from industry experts
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WANT TO BUILD YOUR SEO STRATEGY?
Whether your business needs a full B2B SEO strategy, support with website migration, or technical SEO expertise, get in touch with our experts today.
FAQ’s
How long does it take to see results from SEO?
SEO is often referred to as ‘the long game’. While results can be instant, it is more common for it to take 3-6 months to start to see the impact of a sustained SEO strategy.
What’s the difference between SEO and PPC?
PPC — pay per click — and SEO are two very distinct digital marketing strategies. While SEO is classed as organic, as it’s ‘free’, pay per click is a paid advertising strategy. You’re precise about where you want your adverts to appear as you have to target keywords and a specific audience. You also pay a fee each time someone clicks on your ad. PPC is ideal for short, targeted, and often seasonal campaigns, whereas SEO is considered a more long-term strategy for growth.
How does Google rank websites?
To rank websites, Google uses web crawlers that scan and index pages. Each page is then rated according to Google’s opinion of its authority and how helpful the content is to users. It then uses an algorithm to order the websites on a search engine results page.
What types of SEO services do you offer?
Here at Sleeping Giant, our SEO specialists can offer everything from helping your business build a comprehensive SEO strategy to on-page, technical, local, and international SEO support.
Do you offer local SEO services?
Yes, we can offer support to increase your website’s authority using local SEO. We can analyse your current Google Business profile, offer advice as to how it can be better optimised to ensure consistency, and also support with keyword research to help target content to local audiences.