About Anthony Klokkou
When did you start working at Sleeping Giant Media?
23rd September 2008 – day 1
What’s your specialist skill or party trick?
Process – not much of a party trick, but I love a process! It brings consistency and free’s up time for the more creative solution-finding and problem-solving.
What does your day job entail?
Working with the senior management team to keep the business running day-to-day. I get to work with all departments which is awesome.
What areas of digital marketing do you specialise in?
My career started in PPC, so probably that, however, over the years I have worked with many businesses and as such enjoy looking at how we can apply all our experience, skills and services to a business to awaken their potential.
Why Sleeping Giant Media?
Because it’s hard to work for another agency when you already own one.
What’s your favourite part of working at Sleeping Giant Media?
The opportunity to see our Giants, clients and partners grow, develop and awaken their potential day in, day out.
What’s one of your favourite campaigns or accounts you’ve worked on?
Early on in our journey, I worked with a startup called Anyvan which grew as we did to a huge organisation that is changing the transport industry. It was incredible to be part of, and contribute to that growth at such an early stage of our own agencies development.
What about digital inspires you the most?
The ability to effect change and see the results, good or bad, then adapt and go again!
What’s your favourite marketing platform and why?
Google Ads – love its flexibility and the data and insight it can offer you. It’s so often undervalued, and not used to test and trial new services, products and market sectors…. Within minutes you could be showing ads globally, or to a very specific part of your local high-street, love it!
Name a random fact about yourself…
Klokkou is Greek Cypriot and means… grape picker!