DIGITAL MARKETING SERVICES

Web Analytics & Data Services

Data, analytics, measurement and attribution strategies to help inform marketing decisions

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Our data and analytics services come hand in hand with all forms of digital marketing, whether that’s organic search, paid advertising or social media marketing.

Having access to and being able to understand accurate data will help you to make better, smarter marketing decisions and see a real return on your or your agencies efforts.

Analysing data and user behaviours across your website and digital presence will help to forecast future performance and allow us to set up appropriate strategies across owned and paid marketing channels to help see your business grow.

Without that data, it’s a guessing game… and why let it be when there are ways about it.

 

Our Data Services & Measurement Plans

 

Our analytics and data services come as either a stand-alone service or paired nicely in conjunction with our other digital marketing services.

We’ll work with you, the client, to audit your existing analytics and tracking, developing a measurement framework that tracks the customer touchpoints that are valuable to you, measuring core goals that define your businesses success.

After all, (say it with us now) “if you don’t measure it, you can’t manage it!” 👏

Data Auditing

Our data auditing services can be split into two, a full-service data audit, or a top-level data audit.

Providing actionable insights is the point of all data, right? Through our data audits we can ensure everything is set up in the correct way so you know:

– if your data. is being tracked properly
– if you can approach your data collection more granularly, gaining more or better actionable insights, strategies and reporting
– if you are tracking the things that are crucial to your business and objectives

We’ll review your tags and setups across things like Google Analytics & Tag Manager, your advertising tags (e.g. Facebook, Google Ads, Bing, Programmatic, Google Optimise, Google Surveys and Double Click, as well as reviewing specific events and conversion tags.

Always look to see if your current tracking is right for you, secure and accurate, resulting in an audit full of actionable insights, potential improvements and follow up actions.

Measurement Planning

Our measurement plan services help you to define and translate your key business objectives into metrics and dimensions you can measure.

After all, if you don’t measure it, you can’t manage it. Laying a solid data foundation is key to any business plan and marketing strategy so this measurement plan will provide a framework for a customised configuration, allowing you to set targets and measure your progression towards business goals.

As part of this measurement plan, we’ll look at and provide; audits of your current setups, with reviews and opportunity assessments of your goals and event setups, KPI reviews and ideation, implementation and report plans, and a business objectives workshop.

From the work conducted within the measurement plan, and knowing what your business objectives are, we’ll look at implementing the necessary changes or updates, deploying tags and tracking, integrating CMSs and start you on the journey to accurate data collection.

Cookie Support

GDPR compliance and cookie policy is extremely important for all websites and must be handled correctly in accordance with the ICO.

Although we cannot advise you on how to manage your cookies, or whether you’re GDPR compliant, we can tell you if your cookie banner functions how the ICO suggests, show comparisons for best practices, suggest solutions and support in the setting up of your cookie banner from a technical perspective, ensuring all the relevant elements are firing at the right times!

UTM Guidance

UTM’s (urchin tracking modules) can form a giant part of your measurement and report on digital activity. Although easy to use, they can be problematic to manage across your marketing channels but we can help implement best practices and methodologies.

We’ll look at auditing your current UTM usage, identifying commonalities and issues and giving guidance on effective and uniformed UTM usage moving forward – tailored to your business, helping you assess the performance of every campaign across all channels.

Data Reporting

Whether you’ve set up tracking and goals yourself, or we have provided and implemented a measurement plan, reports can be set up in a bespoke manner to allow you to report on the things that matter to your business.

From templated reports in Data Studio, through to fully bespoke – you’ll be surprised by the data you can track and report on!

We can provide bespoke reports and custom dashboards with various versions set up and tailored to the different levels of teams and stakeholders, providing the right insights to the right people.

Why work with us on your data & reporting?

 

Our digital marketing agency has its very own Data Team, a group of absolute whizz-kids when it comes to all things data, attribution, tagging and, well… measurement!

This team, and our work with previous clients, has seen us win awards such as CIM 2017’s Best Use Of Data & Insight which is a huge accolade, as well as finalists in 2019 Wirehive 100’s Best Data-Driven Campaign category.

Our ability to run data-led digital marketing campaigns has seen some giant success for clients over the years and is only growing stronger as the world of digital evolves around us.

 

Want in on our data services?

Can’t say we blame you 😉

Start the conversation today, there’s no obligation, but if you want to be collecting the right things, at the right time, in the best places… then you know who to call.

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