Remarketing is a way of reaching people who have already visited your site, and a good way of increasing the ROI of your paid search.
What is Remarketing?
Remarketing is a type of advertising you can use to target those who have previously visited your site.
You might do this if a customer dropped off the sales funnel on a certain page and you want to re-entice them, or it could be that they went through a certain amount of pages on your site so you know they were interested. It can even just simply be that you want to remind them your brand is out there.
Why should you use Remarketing?
Remarketing is a way of reaching people who have already visited your site. It is a good way of increasing your paid search ROI (Return On Investment).
If a potential customer leaves your page without making a purchase remarketing allows your brand to appear on other sites within the Google Display Network, that the customer goes on to view. Ultimately, the aim is to encourage them to return to your site. Remarketing is a great way to reconnect with those users who visited your site but didn’t quite convert.
Through the use of cookie tracking you are able to re-engage with prospective customers by serving them tailored ads across the Google Display Network, encouraging them to revisit the kind of products they’re interested in.
Working with Sleeping Giant Media allows you to remain top-of-mind with an effective remarketing campaign, delivering campaigns via Google Adwords, Google Analytics and Facebook. We take pride in analysing your audience and their behaviour so that you can target them with the right message at the right time.
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