Pay Per Click

Pay Per Click, commonly referred to as PPC, like other Search Marketing disciplines is focused around “active” users and is ideal for lead generation.


What is Pay Per Click?

Basically, when people go online looking to fulfil a need, or more importantly, looking for your product/service you want to be able to put an advert in front of them at that very moment they’re looking to convert. With PPC, you can do just that. 

Pay Per Click (PPC) is an online advertising model where advertisers pay the search engine only when their advert is clicked. The idea is to bid on terms that are relevant to the products or services you are offering. That way, when a user is searching online you can bring them to your site and hopefully convert them into a customer. The trick is to ensure that you are only targeting relevant users, as ultimately every click costs and the more relevant the term the better chance of a sale.

If you choose to work with us, you’ll get your very own account team who will look after you, your campaigns and your marketing efforts. Alongside the Digital Creative team, your ad copy will be written well to entice the right clicks from the right people, meaning your budget isn’t wasted.

With monthly reports and daily updates, you’ll always be kept up-to-date the going ons of your campaigns. And, if you’re interested in learning more about the work your account team does for you, you are entitled to discounts on Giant Campus digital marketing workshops.

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Why should you use PPC?

  • Pay Per Click is super focused around ‘active’ users, the ones looking to complete an action. Directly targetting users to visit your website through the ad, it is a great way to generate leads.
  • You can measure your results, adapt your bids and adapt your ad copy based on what is and what isn’t working. After all, if you’re paying per click, you want to make sure those clicks count.
  • It’s a great form of marketing that allows you to sit at the top of search engine results pages, above organic search results (if your price is right).

Why use us?

  • Our GIANT team is certified by Google AdWords and recognised as online advertising professionals, trained to deliver the best results for you.
  • We’re also Google Partners, which gives you access to special events and exclusive training, industry research, product updates and study materials.
  • We create highly effective campaigns to help achieve your business goals. Our aim, obviously, is to make the most of your budget, and continuously work to drive down click costs, refine the targeting and deliver ROI. Sounds perfect, right?


Get in touch to find out more about our PPC services

PPC Kent based digital marketing services that serve national and international clients. 60-minute links to central London via HighSpeed1. Quick access to M25. France is visible from our office when typical British weather lifts slightly.

From day one, Sleeping Giant Media has provided a first class service and value for money

Emma Watkinson, Digital Marketing Manager  Sterling Build
Emma Watkinson, Digital Marketing Manager

I find all of the staff to be very helpful and ready to assist when issues arise.

Claire Jones  SAMS LTD
Claire Jones

SGM is a great example of the fact that you don't need to go to a big city to find 'great agencies'; they're right on the doorstep!

James Osborne, Digital Acquisitions Manager  Holiday Extras
James Osborne, Digital Acquisitions Manager

A great team - delighted to have SGM on board with Purple Parking!

David Stratton  Purple Parking
David Stratton

Great people to work with! Dynamic, forward thinking and get results.

Stuart Hedgecock, Managing Director  Perfectly Green
Stuart Hedgecock, Managing Director


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