Whether that’s more likes on a selfie #noshame or to get your competition in front of more people, no judgement here.

Instagram, we all love it even when we hate it.

For either business or pleasure, it’s a great platform to get our creative content seen and the attention it deserves.

Selfies, product promotion, pictures of cute kittens, competitions and giveaways… we don’t need to sell you on the idea of it anymore, do we? 

If you’re here, that’s because you’re interested in looking at how to boost your Instagram post – and that might be for a number of reasons.

Is boosting an Instagram post worth it?

The answer, in short, is yes. It helps you to reach new audiences, moving you past a somewhat limited organic audience depending on the optimisation of your post.

In order for it to be worth the money though, you need to make sure you choose your target audience wisely based on your objective.

How much does it cost to boost an Instagram post?

Boosting a post on Instagram is a lot more cost-effective than you might think.

The minimum spend for Instagram posts is just £1 a day, with the duration (depending on your audience targeting) also being a minimum of just 1 day.

How do I boost an Instagram post?

Boosting your Instagram post will turn it into an ad, meaning it’ll appear on more peoples feeds as they scroll through their app whether they follow you or not if they match your audience targeting criteria. 

In order to do this you’ll want to:

1. Go to your profile
2. Tap the post you’d like to boost
3. Below the post’s image, tap boost
4. Select which goal you’d like from more profile visits, more website visits or more messages
5. Define your audience by targeting people based on their location, their interests, their age and their gender
6. Set your daily budget and duration (which is capped at £1000 daily for 30 days)
7. Connect your Instagram account to a Facebook account (or tap skip)
8. Complete your ad

Once completed, your ad will go under review before being put live – the timeline on this depends on a variety of factors outside of your control, so make sure you consider this.

You’ll then receive a notification when approved, and the ad will go live! 

How can I see the success of my boosted Instagram post?

If you’re doing all of this through Instagram’s app, rather than through Facebook Business Manager, then you can still gain analytics for the success of your ad.

On the post, head to ‘view insights’ and have a look where it will break down things like:

• Engagement metrics
• Promotion taps
• Profile visits
• Accounts reached
• Follows generated
• Audience breakdown
• Budget tracking

So, that’s it really, it’s super-duper easy to boost an Instagram post, and totally worth to help achieve your objective for a small fee.

Have a go yourself, start small and work your way up!