How To Boost An Instagram Post

How To Boost An Instagram Post

How To Boost An Instagram Post

How To Boost An Instagram Post

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See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

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Want to give your Instagram post a quick boost?

Whether that’s more likes on a selfie #noshame or to get your competition in front of more people, no judgement here.

 

Instagram, we all love it even when we hate it.

For either business or pleasure, it’s a great platform to get our creative content seen and the attention it deserves.

Selfies, product promotion, pictures of cute kittens, competitions and giveaways… we don’t need to sell you on the idea of it anymore, do we? 

If you’re here, that’s because you’re interested in looking at how to boost your Instagram post – and that might be for a number of reasons.

Is boosting an Instagram post worth it?

The answer, in short, is yes. It helps you to reach new audiences, moving you past a somewhat limited organic audience depending on the optimisation of your post.

In order for it to be worth the money though, you need to make sure you choose your target audience wisely based on your objective.

 

How much does it cost to boost an Instagram post?

Boosting a post on Instagram is a lot more cost-effective than you might think.

The minimum spend for Instagram posts is just £1 a day, with the duration (depending on your audience targeting) also being a minimum of just 1 day.

 

How do I boost an Instagram post?

Boosting your Instagram post will turn it into an ad, meaning it’ll appear on more peoples feeds as they scroll through their app whether they follow you or not if they match your audience targeting criteria. 

In order to do this you’ll want to:

  1. Go to your profile
  2. Tap the post you’d like to boost
  3. Below the post’s image, tap boost
  4. Select which goal you’d like from more profile visits, more website visits or more messages
  5. Define your audience by targeting people based on their location, their interests, their age and their gender
  6. Set your daily budget and duration (which is capped at £1000 daily for 30 days)
  7. Connect your Instagram account to a Facebook account (or tap skip)
  8. Complete your ad

Once completed, your ad will go under review before being put live – the timeline on this depends on a variety of factors outside of your control, so make sure you consider this.

You’ll then receive a notification when approved, and the ad will go live! 

 

How can I see the success of my boosted Instagram post?

If you’re doing all of this through Instagram’s app, rather than through Facebook Business Manager, then you can still gain analytics for the success of your ad.

On the post, head to ‘view insights’ and have a look where it will break down things like:

  • Engagement metrics
  • Promotion taps
  • Profile visits
  • Accounts reached
  • Follows generated
  • Audience breakdown
  • Budget tracking

 

So, that’s it really, it’s super-duper easy to boost an Instagram post, and totally worth to help achieve your objective for a small fee.

Have a go yourself, start small and work your way up!

 

 

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LinkedIn Message Ads: What Are They & How To Run Them

LinkedIn Message Ads: What Are They & How To Run Them

Google Ads Smart Bidding Explained

Google Ads Smart Bidding Explained

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Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Ever wanted to slide into peoples LinkedIn DMs en masse to deliver a key marketing message?

I mean, you can’t deny it… it’d be a pretty great way to reach the professional audience you’re trying to target! And that’s where LinkedIn Message Ads come in handy!

LinkedIn is a fantastic platform for reaching out to professionals within most sectors and industries.

It’s the one platform where you’re unlikely to see someone put down a silly job title like “your mum” or “Shrek”, which makes finding the right people based on their job title a lot easier.

And since LinkedIn says that 4 out of 5 of its users drive business decisions within their companies, sending messages to these people seems like a great marketing, sales and networking opportunity, right?

But it’s not as simple as you think – identifying all these individuals, attempting to connect with them, send them a message and more can be a painstakingly long process… without LinkedIn Message ads that is!

What are LinkedIn Message Ads?

Formerly known as Sponsored InMail, you’ll have seen these come into your inbox once in a while with the tag ‘sponsored’ in the corner.

From the get-go, this does tell you automatically that it’s an ad – which you might have found has had you hesitate to open them when they land in your own inbox, but we’ll get into this, and why this means your wording is vital, later on!

The great thing about these ads is that usually on LinkedIn, you can only message people within your network, and sharing something with lots of people individually would, as I mentioned earlier, require quite the effort.

This way, however, you can message thousands of prospects with a promotional message that appears at the top of their inbox!

And, according to LinkedIn, more than one in two prospects will open a message ad – perhaps precisely because they put a cap on how many each user can receive.

That’s right, LinkedIn has a cap on how many sponsored message ads a user receives each month, which means users aren’t getting an influx of messages. This is good for you and them as it means that won’t get tired of repeatedly seeing message ads from you and you won’t waste your budget sending loads of message ads to the same people who aren’t engaging with them.

Before running a campaign using the Message Ad format, there are a few things to think about.

You’ll want to first consider, for obvious reasons, the intent behind this campaign so that it’s purposeful.

Unlike other ad formats on LinkedIn where you might pay per click, you pay to send this message to someone. So your offering has to be as tempting as possible.

Decide what you’re offering the prospects in accordance with your objective. Are you offering an ebook, product demo, or event invitation? Or just trying to add that more personal touch to the user’s journey?

A really creative way to use these ads is as part of a remarketing campaign! So using matched audiences, you can target people that are already aware of you or have previously expressed interest whether it’s through following your page or visiting your website – which means that this is more likely to result in actions being taken.

Another great way to use them is as part of your thought leadership and brand awareness strategy, like sharing a whitepaper or blog you put together with others in your industry.

How to run LinkedIn Message Ads

You’re going to want to head on up to your ads dashboard on LinkedIn (linkedin.com/campaignmanager), click into one of the campaign groups and create a new campaign.

Now it’s time for you to select your objective; do you want to drive awareness, web traffic, engagement, or nurture leads?

From here on out it works just like other forms of LinkedIn ads: you select your audience targeting, you choose ad type (in this case, a Message ad), and set your daily budget and schedule.

At this point, you need to consider the sender. LinkedIn will default to you being the sender of this message ad, but you should take a moment to think about who makes the most sense for this to come from.

Put yourself in the shoes of the recipient – doesn’t a marketing-related message make more sense coming from the marketing lead? Or from a person in the company with a more senior role to give the personalised touch a message ad provides a little more gravity?

Once you’ve decided on your sender, you get to the fun part: 

Crafting your LinkedIn Message Ad

 

In your subject line, you’ve got a limit of 60 characters. Keep this short and punchy. Try a question, for example, ‘Want to unlock your exclusive access to industry reports?’

But equally… don’t make it too corporate, after all, we’re all a sucker for clickbait.

Then we come to the message text itself, and there are a few things to keep in mind here.

With the rise of businesses using LinkedIn outreach, a huge focus should be on ‘cutting through the noise’ – and not just sending another message that the prospect takes one look at and labels ‘spammy’.

Our advice? Don’t waste the reader’s time.

It shouldn’t be hard for them to suss out the intent of your message and your expectation of them – fast. Attention spans are short, and as we established, every word counts here.

In the message itself, you can use dynamic features like custom fields, so you can input their first name to address them personally.

Using language that suggests exclusivity and personalisation goes down well here. Things like, “I wanted to share this with you”, or “as a marketing executive at %COMPANYNAME%, I thought you’d be interested in this…”.

Again, with the bulk of the message, you want to put yourself in their shoes and think about how you would receive the message.

Does it spark interest or are you hitting ‘delete’ straight away? You can even send yourself a preview of this for a visual check.

Authenticity is king nowadays, don’t you forget it!

Now input your call-to-action. A cool feature of these message ads is that you can put your link both in the message itself (hyperlinked in some anchor text), and in the call-to-action section – giving them two opportunities to follow your link.

You can also add a clickable banner image that’s also linked to the target URL.

Don’t forget to UTM these so you can track the traffic back to your site, even monitoring which element of your Message ad performed best for clicks and conversion rate.

And voila, you’ve got your message, you’ve got your call-to-action, and you’re ready to run this thing. Go ahead and hit launch!

 

It really is that easy to set up your LinkedIn Messaging Ads.

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How To Add Set Up Instagram Shopping | Instagram For Business

How To Add Set Up Instagram Shopping | Instagram For Business

How To Add Set Up Instagram Shopping & Product Tags

How To Add Set Up Instagram Shopping & Product Tags

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Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

You’re never safe from splashing the cash anymore, not with social media platforms building in shopping functionalities! 

Instagram is one example, and it’s drained many a bank balance… 💰

If you’ve got a product to sell and an audience to sell it to, then Instagram is an awesome place to list them.

So hey, I’m Ben, and if you want to understand how to set up your Instagram Shop, then stick around for this week’s Giant Wednesday.

Let’s start this video off by explaining the first big question…

 

What is Instagram Shopping?

Well, according to Instagram themselves, it’s an “easy way for people to shop right at the moment of discovery” – and this is definitely the way online retail is moving to.

In fact, they say that 70% of shopping enthusiasts turn to Instagram for product discovery, and 87% of people say that an influencer helped inspire their purchase.

So Instagram made it so that you can complete a purchase then and there on the platform – a clever way to stop you from straying somewhere else on the internet! Yep, We see you Instagram… 

Through the likes of in-feed posts, live streams and stories, you can tag products you’ve added to your commerce manager for quick and easy checkout. 

All sounds good, right? So let’s walk you through how to do it in just 6 easy steps…

 

How To Set Up & Add Products To Your Instagram Shop

Step 1 – you need to make sure you’re eligible for Instagram Shopping by being able to tick the following:

  • Your business is located in a supported market
  • Your business has an eligible product
  • Your business complies with merchant agreement and commerce policies
  • Your business owns a domain in which you intend to sell from

If this is all good, then Step 2 is setting up your Instagram as a business account, if you haven’t already.

This can be done in-app by going to settings, then ‘account’ , and then tapping on “switch to professional account” – easy! 

From here you need to select the category that best describes your business, select ‘business’ and then ensure your profile is optimised and set up nicely.

Step 3 is connecting your Instagram to a Facebook Page, which again can easily be found by going through the in-app settings. 

Step 4 is all about uploading your product catalogue, which powers your entire Instagram Shop, so it’s pretty important!

There are two ways you can connect your product catalogue, one’s a bit more manual, the other a bit more automated – so that’s up to you.

If you fancy the “do it yourself” method, You can go to the Catalogue Manager. This can be set up in your Facebook Business Manager.

Or, if you’ve already got your e-commerce set up elsewhere, you can use the E-commerce Platform Partner option to integrate through platforms such as Shopify or BigCommerce.

Step 5 is the account review – once you’ve connected your product catalogue, head to your settings, sign up for shopping and submit your account for review.

This can take a few days, so make sure you’re being timely. And if you’re getting impatient, you can visit the settings to check your status whenever you want.

Once your account is reviewed, Step 6 is to turn on shopping features in your settings, selecting the product catalogue you want to connect.

All quite easy right?

 

So now you’ve enabled shopping, you can start to tag your products across your profile for potential customers to see.

You can add product tags to in-feed videos and photos in the same place you write your post caption.

You can also add product stickers in your Instagram Stories to direct viewers to your product pages.

 

And just like that, you’re done with the setup of your Instagram shopping!

The next step is to start or continue making and posting some awesome product-related content to your feeds that you can tag up.

Remember Instagram isn’t just a retail website, so tailor your content to show your product in use or demonstrated rather than just your standard product shots you might put on your website.

Inspire your audience, generate some customers!

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Why Your Digital Marketing Strategy Should Be An Integrated One

Why Your Digital Marketing Strategy Should Be An Integrated One

The Benefits Of An Integrated & Holistic Marketing Strategy

The Benefits Of An Integrated & Holistic Marketing Strategy

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Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

What do you call a marketeer with lots of different marketing strategies all on the go at once?

I don’t know Danny, What do you call a marketeer with lots of different marketing strategies all on the go at once??

Stressed the fuck out.

It’s time to take those separate marketing plans, and integrate them! Wanna find out more, stick around for this week’s Giant Wednesday.

There was a time as a marketeer where running an advert meant an upbeat jingle on the radio, a half-page spread in the local rag or a CTA packed 30 seconds on TV but my how times have changed, and with the domination of digital channels taking over our lives, ensuring your digital strategy, ties up with your….. ‘Non’ digital strategy, is key.

The act of digital marketing is to ‘‘Achieving marketing objectives through applying digital technologies and media.’ obvious enough right, and can consist of Company websites, Mobile apps, Social media company pages, Search Engines, Advertising, Email and automation Or even digital Partnerships with other digital companies

However, to be truly successful, digital strategies must be integrated with traditional forms of marketing to create a  ‘multichannel marketing strategy’ ouuuuuu..

A report from last year found that nearly half of companies don’t have a clearly defined digital marketing strategy let alone integrating it into the overall marketing strategy. 

About 12% are still using a separate digital document, which is still very much only the first step in the fully integrated journey.

From my experience, one of the barriers to starting a digital strategy is just where to start. You don’t have to re-create war and peace. A simple 2-3 page document, highlighting the channels at your disposal whilst following the following:

  1. See – How can people see and come across my brand
  2. Think – Helping them answer questions and think about your product
  3. Do – The act of converting or convincing them to purchase
  4. Care- the aftercare to provide brand ambassadors and promote word of mouth.

I’ll assume you have an awesome digital marketing strategy in place… The next step. Is making it one holistic strategy.

But I hear you saying.. Danny, what’s the point!?

Thanks for asking, and that’s exactly the point of this video, lets go through 5 reasons why a holistic marketing strategy might be a better way to go and what could happen if you don’t.

  1. Consistency of message

If your integrated marketing strategy achieves nothing more than delivering one clear consistent message then it will still have been successful.

Why? Because as soon as your business’s message becomes blurred, unfocused, or inconsistent, you begin to lose your audience.

The importance of delivering one message consistently cannot be overstated! 

And sometimes, when we have a digital strategy and an offline strategy, this message can become blurred. 

Not only will your message always be the same, but the elements of your brand will also line up more seamlessly.

When your style guides, logos, headers, content, and voice are all working in tandem, you’re able to maximise your impact and carve out your own lane within your niche or industry.

 

  1. You become disintegrated 

It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT, or a separate digital agency.

It’s easier that way to package ‘digital’ into a convenient chunk. But of course, it’s less effective.

Everyone agrees that digital media work best when integrated with traditional media and response channels.

If I see a TV advert… I might Google it in a few days.

If a flyer comes through my door, maybe I can’t remember the business name 2 weeks later, but if I remember the offer, maybe Google can help me?

 

  1. You’re wasting money and time through duplication

Even if you are the biggest business in the world, you may be wasting your resources by managing your digital and standard marketing strategies separately.

Doubling up on efforts, tools and software that can otherwise be reinvested elsewhere.

Think of it this way, it’s the difference between designing two visual campaigns instead of one integrated campaign.

A well-oiled strategy will save your business money in a number of areas.

Naturally, having a single message helps you conserve resources and reduce waste. 

You shouldn’t be creating or modifying your message each time you communicate with your customers. Instead, reduce time spent creating, and instead, maximise how you can optimise the message across all your channels.

 

  1. To Create a Consumer Experience

In a digital world, people aren’t just looking for their next new favourite product or service.

Customers want an immersive experience that is delivered on their own terms. In other words, your customers might not want direct mail or TV ad campaigns.

With an integrated marketing strategy, customers help determine how your business’s message is delivered – producing better results for your company.

For example: Being served an advert on social media for a new clothing range needs reinforcing in the real world. instore, on billboards, through famous influencers. Imagine getting to the store to find out it was an online offer only! arghhhh!

 

  1. To Focus on Results

Not only does integrated marketing reinforce the same message in the minds of your consumers, but it also keeps the message and goal crystal clear within your own business or organisation.

When all parties are working in sync, that is when you’re able to create truly impactful campaigns; and the better you’re able to communicate the same message both externally and internally, the greater your return on investment will be.

So perhaps it’s time to make digital marketing, just marketing again, and to tie up all those loose ends in one holistic marketing strategy that drives clarity for your business and its customers.

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LinkedIn Ads Audience Targeting Options In 2021

LinkedIn Ads Audience Targeting Options In 2021

The LinkedIn Audience Ad Targeting Options

The LinkedIn Audience Ad Targeting Options

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Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Looking to be scarily accurate with your advertising?

Well, if you’re looking to do that on LinkedIn then that’s great, because, well, I’m about to cover off LinkedIns ad targeting options for you. 

So hey, I’m Yumna… let’s kick off this Giant Wednesday. 

 

 

LinkedIn is a great place to advertise. It’s a vast place, full of people from every stretch of life who either use the platform as a form of social media or as a fancy online CV

 

In Q4 of 2020, LinkedIn’s advertising reach grew by an additional 25 million people so it’s a guarantee there’s a potential audience in there for you. 

I’m not going to try and sell you the benefits of advertising with LinkedIn because I’m going to assume you’re here because you’ve worked them out already. 

Instead, I want to cover off some of the targeting options on the platform. 

There are actually around 200 targeting characteristics available on the platform and you’re allowed to target a maximum of 100 of them for each campaign you run.

If you’re familiar with Facebook’s advertising platforms, then it’s not too tricky to transfer your understandings over.

The key difference however is the level of accuracy you can get on LinkedIn because, after all, it’s a “professional network”. 

On a LinkedIn profile, there’s no place for claiming your job title as “Mayor of your mum” from “Awesomeville”, so you can get reliably granular with your targeting. Unless that… genuinely is your job title.

So, to kick off the list of targeting options we have…

 

Interests & Traits:

So this dataset contains, you guessed it… different interests and traits for prospects.

Looking at things like the groups they’re part of, the types of posts they engage with and post about to gauge interest. 

And then looking at traits such as whether they’re frequent travellers, job seekers and so on.

This is a great category to target if your objectives are that of engagement, but is considerably more limited than the same method on Facebook because LinkedIn generally sees less non-professional engagement than other platforms. 

You’re probably not following a Shrek meme account on LinkedIn…

But if your target audience for your recent job ad is job seekers, then you can be certain that you’ll hit the nail on the head there with options like “open to work” as an option on personal profiles.

 

 

Demographics & location

Again, as it says on the tin, this allows you to target people based on broad categories of age and gender, as well as their location. 

You are limited on running ads that target gender and other characteristics if the ad relates to employment, housing, education or credit, however, in a bid to prohibit discrimination.

At LinkedIn, we prohibit any kind of discrimination on our platform. … Within Campaign Manager, LinkedIn advertisers are required to certify that if an ad relates to employment, housing, education or credit, they will not use LinkedIn to discriminate based on gender or other protected characteristics.”

When a person sets up a profile there are options to put gender and age, and nowadays you can even list your preferred pronouns which is awesome. 

But for those who haven’t put in this information, LinkedIn ads may predict a user’s age or gender based on other features on their profile, such as first name or pronouns used in recommendations.

And similarly, for age, based on when you graduated from school.

Because of this, demographics can be a less accurate targeting method, and if someones not updated their location then the same story applies.

But the accuracy levels you want might differ based on your campaigns, so it’s up to you how strongly you rely on that targeting type.

 

Experience

So this method covers things like the roles a person has worked in, the number of years experience in each role, the industries, member skills and seniority.

Like I said, more likely going to be accurate on a LinkedIn profile compared to your Facebook. 

This targeting option means you can get really specific with who you’re targeting and is a great way to hone in on the right audiences for what you’re selling. 

You can go broad with job titles such as “designer” or you can get a bit more granular with something like “manufacturing process designer”.

Another benefit of targeting based on experience is that you don’t just have to focus on the present.

You can filter by “current” or “previous” which allows you to really target specific people!

 

Education

So, as you can probably guess, under this section you can target by the level of education a person has.

But obviously, this does depend on how accurately someone filled in their profiles, and whether they’ve been truthful.

If you were looking to promote things like internships or apprenticeships, then you look to target people fresh out of college or postgraduates. 

Education targeting allows you to look at fields of study, so the area of study within that member’s degree. 

And also allows you to look at schools, so the college, university or other learning institution where a member completed their course.

 

Company

Here you can target audiences based on a variety of factors around a company. 

For example, you can look to reach the 1st-degree connections of employees as your selected company, so long as it has over 500 employees.

Or you could look at targeting based on the company industry, company size, company name…

You can even target companies based on their rate of growth year over year which is inferred data from employee growth, or similar industries.

And then you could just look to target your own company followers – all those following your company’s page on LinkedIn – which might increase your chance of them seeing your content compared to organic.

Company targeting is great for getting in front of a really specific audience if you’ve got a message that would work for them all. Such as offering discounts to NHS workers!

 

So that was a look at the targeting options available for running ads on LinkedIn.

These are how you get granular using data you’ve not had to collate yourself, however, there are options if you’ve got your own.

For example, you could use Matched Audiences which is an audience created based on shared interests with a specified audience.

You upload a list of previous customers, covering the data LinkedIn specifies it needs for each user, and it will set about building this lookalike audience – a near-perfect twin of your existing customer.

You can also look to retarget people who’ve already visited all of, or certain pages of your website, someone who’s viewed a video ad of yours before, someone who’s engaged with your LinkedIn page, RSVP’d for your event and more.

HUNDREDS of options available.

 

And with all of these targeting options mentioned today, you can also use the AND and OR, or exclusion rules, to get super pinpoint with your targeting and narrow your audience further. 

One thing that’s tempting when you know all the options is to use all of them. But this usually creates super specific audiences. Now, you’d think a hyper-specific audience would be better, but you’d be wrong when talking about B2B marketing. 

In B2C decision making, it’s usually one person who decides: the person who has the money. If I want to buy a new pair of shoes then I don’t need to ask permission if I have the money, right?

 

With B2B buying, the company’s money usually has to go through a number of checks before it goes out – an average of 6.8 people, in fact. Why is that not a round number? 

This means that your ads to a hyper-targeted audience might be reaching the most enthusiastic of prospects, but that doesn’t mean they’re reaching everyone they need to.

So keep your audiences broad enough to capture more of the buying circle for your target companies.

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How To Make Thumbnails For YouTube That People Will Click

How To Make Thumbnails For YouTube That People Will Click

How To Make Thumbnails For YouTube That People Will Click

How To Make Thumbnails For YouTube That People Will Click

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Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Hello and welcome to Giant Wednesday. 

My name is Danny from Sleeping Giant Media and I’m here today to teach you how to make thumbnails for Youtube that people will click! 

To do that, I’m going to show you how we make ours, and how you can use my advice to make your own.

So, without further ado…

 

Firstly, It’s important to understand the role of a thumbnail.

A thumbnail is a claw-like, keratinous plate at the tip of your… ahhh just kidding, checking you’re still with me.

A thumbnail is, in most cases, the first visual impact you can make on a potential viewers video-watching experience.

It’s one of the deciding factors when on your channel, or on a search results page, as to whether that user will choose your video to watch out of the thousands of others available. 

For this very reason, the thumbnail of a YouTube video is considered a “user experience metric”.

This is just one of many metrics that will help determine the success of your video content, helping boost its organic presence so its seen more and more by the people you want it to be seen by.

In the world of video, especially YouTube, it really is the case that people judge a book by its… thumbnail.

There are other contributing factors too, of course, like the video title and description, but this is Giant Wednesday creative… so let’s look at the visual creative.

The first thing you’re going to want to do is to make sure your thumbnail is fully representative of the content of your video.

If your video is about iPhones, don’t use a photo of an Android phone. If it’s about goats, don’t centre your thumbnail around parrots… you get me

For us, and our Giant Wednesday series, our videos are about digital marketing and digital skills. These aren’t always the easiest things to represent in imagery and static form, so we get to put more focus into the other elements.

But what we can represent is our people, our presenters, the people bringing you the video. So the first part of our thumbnail process, as well as many other creators and perhaps even yours, is to cut them out!

That classic cutout of the presenter, then with a white stroke behind them to really make them ‘pop’.

Not sure how to cut them out? We’ve got a tutorial on that!

We’ll get our presenters to pose separately for this, minimising the chance of a blurred or interesting look on their face.

And where possible, we use their pose to add some context to the content of the video.

If your videos are about a certain product, then perhaps you should replace where we might put the person as the place to put your product, giving it the spotlight.

The next thing you’re going to want to do is to let people know what they’re getting by using some text!

You don’t have a limit here, but you do need to consider that your thumbnail will be different sizes on different devices and therefore less is more, and bigger is better. 

When designing our thumbnails, we use roughly two-thirds of the space to textually explain the context of our video. It’s also worth noting, we use Adobe Illustrator to create our thumbnails, but there’s plenty of free tools you can use too. 

We use clear fonts, and keep consistency in some elements of our font palette to remain branded and to show it’s a series of content.

Now, another way of standing out from the rest is to use some bright colours which sound super cliche.

You’re going to want your background colour or image to contrast against the text you choose to make it really stand out. 

Supposedly the colour yellow in your thumbnail will help you get more clicks? Little unconfirmed fact for you there.

But the best thing you can do is take a look at what your competitors are doing, what do their thumbnails look like and how can you make yours different and better?

We use bright colours and textures to give more context to our videos through the thumbnail as you can see.

Which is also helpful as, like I said, our topics aren’t always easy to illustrate with a photo. 

But it’s super important to make sure it’s not over-crowded and there’s not too much going on…

And already, look at this, we have a thumbnail that isn’t just a random screen capture pre-selected by YouTube itself, and is actually, unsurprisingly… clickable amongst others with similar titles!

Now other elements you can add into your thumbnail include things like recognisable brand elements if you’re a business… say, your logo!

If you’re not a business and just a separate creator, then that’s up to you, but try and establish yourself a unique style.

If you’ve got a channel full of different types of content like we do, then you can differentiate this content for your subscribers by using consistency in your thumbs. Try and make a template for yourself, or stick to a style.

And if you haven’t got access to the tools I do, like the Adobe Suite then that’s fine, everything I had to say is still relevant but you can look at using tools like Canva.

Canva is a free web-based designing tool that actually has a whole host of templated youtube thumbnails you can build upon and make your own.

Just remember to make it unique to you and your content. 

And that’s how to make a thumbnail on YouTube that people will click.

Make it stand out, make it identifiable, make sure it doesn’t mislead and make sure you’re thinking of the viewer first and foremost.

People will want to click on the thumbnails they want to click on, you can’t decide that for them, but you can do a good job at persuading them to click yours!

A final piece of advice, from Google and YouTube themselves, is to think of the thumbnail before you start shooting your video!

If you liked what I had to say in this video, or learned something new, then please give the video a thumbs up and hit subscribe!

If you’ve got any questions, pop them in the comments below, but otherwise, I’ll look forward to seeing you again sometime for another Giant Wednesday Creative.

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