Pay Per Click - Why use it?

Pay Per Click (PPC), like other Search Marketing disciplines, is focused around "active" users. When people go online looking to fulfill a need, or more importantly, looking for your product/service you are able to put your advert right in front of them. This makes PPC ideal for lead generation. PPC is also an extremely flexible channel, accounts can be quickly set up and switched live, instantly driving relevant users to your site. PPC provides near real time performance monitoring, allowing continual refinements to be made to ensure the account is continually evolving.

Pay Per Click - What is it?

Pay Per Click (PPC) is an online advertising model where advertisers pay the search engine only when their advert is clicked. The idea is to bid on terms that are relevant to the products or services you are offering. That way when a user is searching online you can bring them to your site and hopefully convert them into a customer. The trick is to ensure that you are only targeting relevant users, as ultimately every click costs and the more relevant the term the better chance of a sale.

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What our Clients Says

  • We see a huge direct return on investment and can not recommend them enough

    Craig, Aquaread Ltd

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    Clare Twiss, Marketing Manager - M&J Seafood, Click here for more details

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    Wendy Shand, Founder and Director

  • Beyond bringing in encouraging sales very early on, the campaign has given us great exposure to a targeted audience.

    Steven - Xtras Online, Click here for more details

  • Our relationship has grown rapidly and we can see a massive return on our investment.

    Craig Harrison - Aquaread, Click here for more details

  • From the moment we started working with them, we could not speak more highly of Sleeping Giant Media.

    Angus - ANYVAN, Click here for more details