Pay Per Click
Pay Per Click – Why use it?
Pay Per Click (PPC), like other Search Marketing disciplines, is focused around “active” users. When people go online looking to fulfill a need, or more importantly, looking for your product/service you are able to put your advert right in front of them. This makes PPC ideal for lead generation.
PPC is also an extremely flexible channel, accounts can be quickly set up and switched live, instantly driving relevant users to your site. PPC provides near real time performance monitoring, allowing continual refinements to be made to ensure the account is continually evolving.
Pay Per Click – What is it?
Pay Per Click (PPC) is an online advertising model where advertisers pay the search engine only when their advert is clicked. The idea is to bid on terms that are relevant to the products or services you are offering. That way when a user is searching online you can bring them to your site and hopefully convert them into a customer. The trick is to ensure that you are only targeting relevant users, as ultimately every click costs and the more relevant the term the better chance of a sale.
If you would like more information on our services, costs, or just want a bit of help with your online marketing strategy feel free to get in touch via email, online form or phone on: 01303 240715 (Kent) and 020 8123 2437 (London)