Pay Per Click - Why use it?

Pay Per Click (PPC), like other Search Marketing disciplines, is focused around "active" users. When people go online looking to fulfill a need, or more importantly, looking for your product/service you are able to put your advert right in front of them. This makes PPC ideal for lead generation.

Pay per click activity drives targeted visitors to your website, creating instant, measurable results. It allows you to target your customers at the very moment that they’re looking for you. You only pay when they click to visit your website or call, meaning your budget is used effectively.

Our GIANT team is certified by Google AdWords and recognised as online advertising professionals, trained to deliver the best results for you. We’re also Google Partners, which gives you access to special events and exclusive training, industry research, product updates and study materials.

We create highly effective campaigns to help achieve your business goals. Our aim is to make the most of your budget, and continuously work to drive down click costs, refine the targeting and deliver ROI.

PPC is also an extremely flexible channel, accounts can be quickly set up and switched live, instantly driving relevant users to your site. PPC provides near real time performance monitoring, allowing continual refinements to be made to ensure the account is continually evolving.

Pay Per Click - What is it?

Pay Per Click (PPC) is an online advertising model where advertisers pay the search engine only when their advert is clicked. The idea is to bid on terms that are relevant to the products or services you are offering. That way when a user is searching online you can bring them to your site and hopefully convert them into a customer. The trick is to ensure that you are only targeting relevant users, as ultimately every click costs and the more relevant the term the better chance of a sale.

Get in touch to find out more about our PPC services

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What our Clients Says

  • SGM made an immediate, big impact on our natural search listings and the optimisation of the site

    Drum Census client poll

  • Very effective and knowledgeable team, who are always pushing the boundaries

    Drum Census client poll

  • SGM have untold knowledge within the paid search arena

    Drum Census client poll

  • They focus on understanding our business 100% and nothing is too much trouble.

    Drum Census client poll

  • Brilliant agency to work with, efficient, open and very easy to get on with

    Drum Census client poll

  • Excellent partner to work with

    Drum Census client poll

  • The campaigns are effective and deliver superb results

    Drum Census client poll

  • They will make sure that a ROI is achieved and exceeded

    Drum Census client poll

  • We see a huge direct return on investment and can not recommend them enough

    Craig, Aquaread Ltd

  • They have delivered on time, every time.

    Steve Hamilton, The Kent Messenger Group

  • Sleeping Giant always deliver, are extremely knowledgeable and charge a lot less than some of your well known London agencies.

    Eroll Chimanga, Nova Inspiring Events

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    James Osborne, Holiday Extras

  • From day one, Sleeping Giant Media has provided a first class service and value for money.

    Emma Watkinson, Sterling Build

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    Lucy, Noogleberry

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    Mark Bibey, Kent Messenger Group

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    Scott Green - Need a Property

  • Sleeping Giant Media are a highly professional agency with fantastic customer service.

    Polly Wann, Digital Manager - Shepherd Neame Ltd, Click here to find out more

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    Paul Sadd, SAMS Ltd

  • They feel like an extension of the business.

    James Osborne, Holiday Extras - Short Breaks, Click here for more details

  • Consistent, innovative, integrated, efficient, friendly, dynamic...the full package.

    Simon Hagger, CEO, Holiday Extras - Short Breaks, Click here for more details

  • My company has experienced a significant positive shift in obtaining new leads and opportunities with the help of Sleeping Giant Media.

    Morgan Jones, Click here for more details

  • We are showing improving rankings and traffic levels.

    Marketing Manager - Benenden Hospital, Click here for more details

  • We trust their judgement implicitly and they are always on hand to advise us, going above and beyond to deliver an exceptional service at all levels.

    Clare Twiss, Marketing Manager - M&J Seafood, Click here for more details

  • I feel that our SEO is in safe hands!

    Wendy Shand, Founder and Director

  • Beyond bringing in encouraging sales very early on, the campaign has given us great exposure to a targeted audience.

    Steven - Xtras Online, Click here for more details

  • Our relationship has grown rapidly and we can see a massive return on our investment.

    Craig Harrison - Aquaread, Click here for more details

  • From the moment we started working with them, we could not speak more highly of Sleeping Giant Media.

    Angus - ANYVAN, Click here for more details