Pay Per Click - Why use it?

Pay Per Click (PPC), like other Search Marketing disciplines, is focused around "active" users. When people go online looking to fulfill a need, or more importantly, looking for your product/service you are able to put your advert right in front of them. This makes PPC ideal for lead generation. PPC is also an extremely flexible channel, accounts can be quickly set up and switched live, instantly driving relevant users to your site. PPC provides near real time performance monitoring, allowing continual refinements to be made to ensure the account is continually evolving.

Pay Per Click - What is it?

Pay Per Click (PPC) is an online advertising model where advertisers pay the search engine only when their advert is clicked. The idea is to bid on terms that are relevant to the products or services you are offering. That way when a user is searching online you can bring them to your site and hopefully convert them into a customer. The trick is to ensure that you are only targeting relevant users, as ultimately every click costs and the more relevant the term the better chance of a sale.

What our Clients Says

  • Their creative thinking is great and they are always at the end of the phone to speak in layman terms about the account.

    Scott Green - Need a Property

  • Sleeping Giant Media are a highly professional agency with fantastic customer service. They implemented, streamlined and managed this campaign very well and we are extremely pleased with the results.

    Polly Wann, Digital Manager - Shepherd Neame Ltd, Click here to find out more

  • SAMS Ltd have employed Sleeping Giant Media for the last 3 months. The service offered has been a positive experience for us and we have seen significant improvements in cost savings and enquiries from across the South East England area for our courses and services.

    Paul Sadd, SAMS Ltd

  • They feel like an extension of the business.

    James Osborne, Holiday Extras - Short Breaks, Click here for more details

  • Consistent, innovative, integrated, efficient, friendly, dynamic...the full package.

    Simon Hagger, CEO, Holiday Extras - Short Breaks, Click here for more details

  • My company has experienced a significant positive shift in obtaining new leads and opportunities with the help of Sleeping Giant Media.

    Morgan Jones, Click here for more details

  • We are showing improving rankings and traffic levels and we aim to continue, improve and maintain in line with our SEO strategy. As the websites are developed we will collaborate with SGM in deploying current SEO processed to achieve improving results and conversion rates.

    Marketing Manager - Benenden Hospital, Click here for more details

  • SGM's proactive approach to digital marketing is exactly what M&J Seafood is looking for. SGM is an important partner in our digital marketing strategy, we trust their judgement implicitly and they are always on hand to advise us, going above and beyond to deliver an exceptional service at all levels.

    Clare Twiss, Marketing Manager - M&J Seafood, Click here for more details

  • Sleeping Giant has provided with the much needed strategic guidance and implementation to take our SEO strategy forward. We are in the furiously competitive travel sector so their knowledge and advice has to be on the button, and it is. I feel that our SEO is in safe hands!

    Wendy Shand, Founder and Director

  • Beyond bringing in encouraging sales very early on, the campaign has given us great exposure to a targeted audience.

    Steven - Xtras Online, Click here for more details

  • Our relationship has grown rapidly and we can see a massive return on our investment.

    Craig Harrison - Aquaread, Click here for more details

  • From the moment we started working with them, we could not speak more highly of Sleeping Giant Media.

    Angus - ANYVAN, Click here for more details