Services

Services – what are they?

Sleeping Giant Media offers a number of core services focused around search marketing. We offer a range of PPC (Paid Search), SEO and Social Advertising Services. As search specialists, we are experts in generating the most targeted and highest quality traffic to your site, ensuring that the highest return is generated from your marketing spend.

As well as direct clients we also work with a number of agencies that previously didn’t offer search as a service. We provide solutions that allow them to seamlessly bolt on search marketing to their proposition and increase the value to their clients.

See below for more information on our specific services.

We are PPC experts who have the knowledge and experience required to deliver results at a cost per conversion that suits your business’ requirements. PPC ads are the ones you see at the top, bottom and to the side of search engine result pages. They are valuable real estate on these pages and the best positions command the highest prices. As every click costs, we conduct thorough keyword research and rigorous testing to ensure that we focus our client’s campaigns on the terms that are going to deliver the best results at a cost that suits.
Search engine optimisation is all about ensuring that your potential customers can find your website easily on search engine result pages in an organic way, that is without paying for ads. We have the up-to-date SEO know how to improve your site’s rankings and increase high quality visitors. SEO is not a quick win, don’t believe anyone who tells you otherwise. It requires dedication on both our and our clients’ parts but the end result is worth it. Our SEO methods include both on and off page techniques and it’s our job to keep on top of all the algorithm changes.
Social networking is becoming increasingly popular and interlinked with SEO and PPC. Activities on social can have an effect on search engine rankings as social signals are beginning to be included in the ranking algorithms. Many social networking platforms have advertising opportunities that give brands the chance to create highly targeted PPC campaigns. We manage social advertising and social media marketing campaigns for our diverse range of clients. We have experience with Facebook, LinkedIn, Twitter, YouTube and Google+, among others. Each platform as it’s own demographic, we can suggest which would be the most beneficial for your brand.
Remarketing is a clever tool that allows you to advertise on Google’s Display Network to people who have already been exposed to your brand. Perhaps they’ve visited your website but not made a purchase, or maybe they are loyal customers. Remarketing allows your ads to be shown on other websites within the vast Display Network so these users keep your brand in their minds and when they come to make a purchase it’s you that they’ll think of. Remarketing is especially valuable for business where there is a long lead time; ads can target customers at different levels of the sales funnel.
In 2015, Google confirmed searches on mobile overtook desktop searches. Smartphone ownership is on the rise so more people are accessing the internet via their mobiles. Businesses should make sure that their website is mobile-friendly and can be easily navigated with a thumb. PPC advertising platforms allow ads to be specifically optimised for mobile users, an important action as people use mobile devices differently. Ads take up a large proportion of the search engine result page when viewed on a mobile so it’s important to take advantage of these before your competitors.
As a search marketing agency we have a lot of experts under one roof but we understand that not all business have the desire or resources to outsource all their search activities. As part of our bespoke approach we offer training courses that enable us to impart some of our wisdom and teach you the essentials of search marketing. We offer training to both agencies and brands themselves and we tailor the syllabus to your requirements. Some of the topics that we can cover include SEO, Google AdWords, Google Analytics and social advertising. We can provide the venue or possibly come to you.

What Our Clients Say

  • SGM are a great example that you don't need to go to any big city to find 'great agencies'; they're right on the doorstep

    James Osborne, Holiday Extras

  • I find all of the staff to be very helpful and ready to assist when issues arise

    Claire Jones, Sams Ltd

  • From day one, Sleeping Giant Media has provided a first class service and value for money

    Emma Watkinson, Sterling Build

  • They have delivered on everything they have promised and with their help I have doubled my turnover per month and it keeps on growing

    Lucy, Noogleberry

  • SGM are a very important part of our team. They do an amazing job and I can't recommend them highly enough

    Charlotte Kitson, Holiday Extras

  • Undoubtedly, with their support, we have seen sales grow buy a huge percentage over the past 12 months

    Mark Bibey, Kent Messenger Group

  • Delivery time has been rapid and all work is completed to an exceptionally high standard

    Keith Mowbray, Towergate

  • We see a huge direct return on investment and can not recommend them enough

    Craig, Aquaread Ltd

  • SG have given us the very best assistance with promoting our business and increasing our sales

    Ann Totman, The Ratchet Shop

  • They have delivered on time, every time. The results we have seen have been superb. I highly commend this agency

    Steve Hamilton, The Kent Messenger Group

  • Sleeping Giant are an incredibly professional agency who deliver exceptional results.

    Helen Fairly, 62 DESIGN

  • SGM understand our business and work with us to improve our website, SEO and social media activities

    Lisa Bird, Inspiring Business Performance

  • SGM are a forward thinking agency

    Dominic Jones, Jersey Pottery

  • I've worked with a number of large agencies over the years and would say SGM are one of the best!

    Rachel King, Breathe HR

  • Very impressed with their desire to provide cost effective solutions that generate ROI

    Grant Georgiades, Plan Insureance

  • They are approachable, knowledgeable and add real value to our offering, delivering on time, to budget and exceed expectations.

    Sarah Bull, The Hideout

  • Helped us greatly to develop the Hospitals on-line marketing strategy and helped with its implementation. Their insight will continue to help us develop

    Gary Priest, Benenden Hospital

  • SGM made an immediate, big impact on our natural search listings and the optimisation of the site

    Drum Census client poll

  • Very effective and knowledgeable team, who are always pushing the boundaries

    Drum Census client poll

  • SGM have untold knowledge within the paid search arena

    Drum Census client poll

  • They focus on understanding our business 100% and nothing is too much trouble.

    Drum Census client poll

  • Brilliant agency to work with, efficient, open and very easy to get on with

    Drum Census client poll

  • Excellent partner to work with

    Drum Census client poll

  • The campaigns are effective and deliver superb results

    Drum Census client poll

  • They will make sure that a ROI is achieved and exceeded

    Drum Census client poll

  • We see a huge direct return on investment and can not recommend them enough

    Craig, Aquaread Ltd

  • They have delivered on time, every time.

    Steve Hamilton, The Kent Messenger Group

  • Sleeping Giant always deliver, are extremely knowledgeable and charge a lot less than some of your well known London agencies.

    Eroll Chimanga, Nova Inspiring Events

  • SGM are a great example you don't need to go to any big city to find 'great agencies'.

    James Osborne, Holiday Extras

  • From day one, Sleeping Giant Media has provided a first class service and value for money.

    Emma Watkinson, Sterling Build

  • SGM have delivered on everything they have promised and with their help I have doubled my turnover per month and it keeps on growing

    Lucy, Noogleberry

  • With their support, we have seen sales grow by a huge percentage over the past 12 months.

    Mark Bibey, Kent Messenger Group

  • SGM are a very important part of our team. They do an amazing job and I can't recommend them highly enough.

    Charlotte Kitson, Holiday Extras

  • Their creative thinking is great and they are always at the end of the phone to speak in layman terms about the account.

    Scott Green - Need a Property

  • Sleeping Giant Media are a highly professional agency with fantastic customer service.

    Polly Wann, Digital Manager - Shepherd Neame Ltd, Click here to find out more

  • We have seen significant improvements in cost savings and enquiries.

    Paul Sadd, SAMS Ltd

  • They feel like an extension of the business.

    James Osborne, Holiday Extras - Short Breaks, Click here for more details

  • Consistent, innovative, integrated, efficient, friendly, dynamic...the full package.

    Simon Hagger, CEO, Holiday Extras - Short Breaks, Click here for more details

  • My company has experienced a significant positive shift in obtaining new leads and opportunities with the help of Sleeping Giant Media.

    Morgan Jones, Click here for more details

  • We are showing improving rankings and traffic levels.

    Marketing Manager - Benenden Hospital, Click here for more details

  • We trust their judgement implicitly and they are always on hand to advise us, going above and beyond to deliver an exceptional service at all levels.

    Clare Twiss, Marketing Manager - M&J Seafood, Click here for more details

  • I feel that our SEO is in safe hands!

    Wendy Shand, Founder and Director www.totstotravel.co.uk

  • Beyond bringing in encouraging sales very early on, the campaign has given us great exposure to a targeted audience.

    Steven - Xtras Online, Click here for more details

  • Our relationship has grown rapidly and we can see a massive return on our investment.

    Craig Harrison - Aquaread, Click here for more details

  • From the moment we started working with them, we could not speak more highly of Sleeping Giant Media.

    Angus - ANYVAN, Click here for more details

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