Maximising Form Submissions: Case Studies

Supercharging year-on-year leads for Cognita

Cognita is a global group that owns and operates private schools across 16 different countries. At the start of our journey together, Cognita told us they wanted their website to cater for users at all stages of the funnel. They wanted to be able to accurately measure – and then respond to – marketing performance.

Approach

Our data team worked with them to create a measurement plan that would ensure the right CTAs were in the right places to encourage users to engage.

We then implemented a robust tracking system using the data layer, to not only track interaction points like forms and calls but to qualify them by linking them with the CRM.

As Cognita invests in both online and offline marketing, we built a UTM hub for them and a strategy to ensure accurate attribution in both environments. Offline, we achieved this using QR codes on their printed materials with appropriate UTMs.

Results

Cognita now has a much more robust understanding of what channels work best at what stage of the funnel. As a result, their marketing budget can be used more effectively!

Between January 2023 and March 2023 we saw a 6.9% year-on-year increase in overall leads and a 283% increase in overall enquiries via form submissions.

Using SEO to drive form submissions for Thakeham

Thakeham, a HBF 5* Home Builder, delivers unique residential developments across the South East of England. We worked with them on a goal of increasing organic conversions and goals across their main website – including form submissions.

Approach

By utilising a holistic approach to SEO, we worked to optimise their website both on and off-page. A big focus, too, was audience-led content — putting real experiences at the heart of their strategy.

Results

As a result of our work together, we were pleased to see that Thakeham saw a 900% year-on-year increase in form submissions, alongside a 23% increase in goal completions.

Leveraging PPC to boost form submissions for Thakeham

We also worked with Thakeham on their paid activity, to complement and work with our SEO tactics.

Approach

Via a data-led approach, we continuously tested and optimised Thakeham’s ad campaigns, making sure that PPC activity was in line with ongoing SEO and content work.

Results

This continuously evolving approach resulted in a significant increase in form submissions for Thakeham – 150% year-on-year, to be exact. Suffice to say we achieved (and exceeded) the goals we set out together!