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When it comes to targeting users for paid social media activity, there’s an impressive variety of options. And those options only expand further when you look at each social media platform that has a paid aspect to their offering. So, where on earth...

With the launch of the Search Generative Experience (or SGE) just around the corner, having a good brand presence on Google has never been more important. As search environments become more dynamic, businesses are increasingly having to adapt to new...

Consider this your guide to writing SEO-optimised, user-friendly content. There are plenty of different elements to contend with when writing a blog, a whitepaper, website content — or anything in between for that matter. So, our team of creative...

"There should not be one ounce of trust left that any advertiser has in Google Ads," digital marketer Greg Finn famously said on the Marketing O’Clock podcast last month.The drastic comment comes following Google going on trial for “allegedly using...

Website security has never been a ‘nice to have’. But, now more than ever, the security of sites plays a crucial role in user trust, search engine rankings, and a business’ digital continuity and reputation. However, when it comes to technical SEO...

Historically, when times are tough, one of the first costs to be cut for businesses is marketing. We’ve seen it time and time again. From pausing the progress of campaigns to telling partners or agencies to hold off on their efforts, unfortunately,...

Your Guide To Meta Advantage If you’ve looked at Meta ads manager in the past year, there’s no way you’ll have missed the multiple mentions of “Advantage+” or “Advantage” next to several features (it’s actually pretty impressive if you have!). But,...

Google Reduces Visibility of ‘FAQ’ & ‘HowTo’ Rich ResultsWe’ve just got our heads around rich results and, you guessed it, they’re changing again. Google has announced that they will be rolling out some core changes to show fewer rich results...

Why Does User Experience Matter? Did you know that, according to research from Amazon Web Services, 88% of online shoppers say they wouldn’t return to a website after having a bad user experience? If people are visiting your website and they cannot...

How AI Image Generation Can Be Used In Visual MarketingChatGPT blew everyone’s minds at the end of last year, and now visual AI is blowing everyone’s eyes. It has walked naked and muscular into the bar demanding your clothes, your boots, and your...

Writing For Experience: E-E-A-T & Google’s Review UpdateOn the 12th of April 2023, Google launched its new Reviews System Update. Accompanied by a mass of new Search Central documentation, this update offers a clear outline of the kind of content...

Threads - A Guide To Twitter’s New Rival PlatformMeta has today launched it’s new Twitter rival platform, Threads, which racked up an impressive five million sign ups within the first few hours of launch, according to Meta’s head honcho Mark...