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Did you know that influencer marketing can be traced back to ancient Roman times when gladiators endorsed products? We didn’t either. Fast-forward a few thousand years and this form of marketing is still taking the world by storm, particularly in...

The month of November was a very busy one for SEO last year, notably due to the latest developments in the Google search algorithm. Building on a substantial core update in October, which centred on improving search results and minimising the...

Today’s digital landscape is almost as competitive as exam results tables. From different in-platform options for social media to ever-changing best practices for paid and creative campaigns, being top-of-the-class can seem like an impossible task....

The e-commerce landscape is always throwing out new changes — and it looks like it won’t be slowing down any time soon. Not only is a brand new advertising conversion process being introduced by Meta, but they have also partnered with Amazon too in...

As we reflect on 2023, it seems that it truly has been the year of the algorithm update. From the Product Reviews Update in February to the November Core Update, Google has kept us on our toes throughout — and it has certainly felt like a struggle to...

Digital continues to present both challenges and opportunities for businesses striving to stay ahead in their marketing efforts — and 2023 certainly was no exception. From the increased integration of AI into platforms and tools to shifts in consumer...

Is your site mobile-friendly? On the 31st of October 2023, Google announced that it had completed the switch to mobile-first indexing after almost 7 years. Back in November 2016, Google released a blog post discussing its decision to begin...

Why does authenticity matter in social media? Well, on average, internet users spend over two hours a day scrolling through social media posts. Whilst the original concept of social media was to keep in touch with family and friends, and maybe post...

Website migration is an essential process that can't be underestimated. Just like moving house, you wouldn't dream of leaving cherished possessions behind or neglecting to inform essential parties of your change in address. So, why should moving your...

Moving your business or brand to a new website can be a difficult endeavour to say the least. When it comes to site migrations, there’s a lot at stake and also a lot that can go wrong in the absence of the right skills, patience, and know-how. But...

When it comes to targeting users for paid social media activity, there’s an impressive variety of options. And those options only expand further when you look at each social media platform that has a paid aspect to their offering. So, where on earth...