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A Guide to the November 2023 Core Update

A Guide to the November 2023 Core Update

The month of November was a very busy one for SEO last year, notably due to the latest developments in the Google search algorithm. Building on a substantial core update in October, which centred on improving search results and minimising the...

Navigating Digital Marketing in the Independent Schools Sector

Navigating Digital Marketing in the Independent Schools Sector

Today’s digital landscape is almost as competitive as exam results tables. From different in-platform options for social media to ever-changing best practices for paid and creative campaigns, being top-of-the-class can seem like an impossible task....

The Meta & Amazon Alliance: A New Era for E-commerce?

The Meta & Amazon Alliance: A New Era for E-commerce?

The e-commerce landscape is always throwing out new changes — and it looks like it won’t be slowing down any time soon. Not only is a brand new advertising conversion process being introduced by Meta, but they have also partnered with Amazon too in...

A Guide to Google’s Algorithm Updates in 2023

A Guide to Google’s Algorithm Updates in 2023

As we reflect on 2023, it seems that it truly has been the year of the algorithm update. From the Product Reviews Update in February to the November Core Update, Google has kept us on our toes throughout — and it has certainly felt like a struggle to...

2024 Digital Marketing Trends To Watch

2024 Digital Marketing Trends To Watch

Digital continues to present both challenges and opportunities for businesses striving to stay ahead in their marketing efforts — and 2023 certainly was no exception. From the increased integration of AI into platforms and tools to shifts in consumer...

Google Announce Mobile-First Indexing is Complete

Google Announce Mobile-First Indexing is Complete

Is your site mobile-friendly? On the 31st of October 2023, Google announced that it had completed the switch to mobile-first indexing after almost 7 years. Back in November 2016, Google released a blog post discussing its decision to begin...

How to Retain Rankings When Moving to a New Site

How to Retain Rankings When Moving to a New Site

Moving your business or brand to a new website can be a difficult endeavour to say the least. When it comes to site migrations, there’s a lot at stake and also a lot that can go wrong in the absence of the right skills, patience, and know-how. But...

How To Curate Tailored Audiences for Your Social Campaigns

How To Curate Tailored Audiences for Your Social Campaigns

When it comes to targeting users for paid social media activity, there’s an impressive variety of options. And those options only expand further when you look at each social media platform that has a paid aspect to their offering. So, where on earth...

How To Check Your Brand Entity on Google

How To Check Your Brand Entity on Google

With the launch of the Search Generative Experience (or SGE) just around the corner, having a good brand presence on Google has never been more important. As search environments become more dynamic, businesses are increasingly having to adapt to new...

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