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Do Last-Modified HTTP Header Dates Matter? Google's LatestIf you’ve any experience with SEO, you’ll likely have come across the infamous “it depends” answer at least once. As hard as we try to be prescriptive about optimisation best practices,...

AI & Advertising: The Updates From Google Marketing Live2023 marked the 10th annual Google Marketing Live and, when reflecting on the previous decade, we’re left wondering if anyone could have predicted that there’d be such a disruptive new...

What Are the Differences Between UA & GA4? & Other QuestionsAs part of our Marketing Leadership series, we recently ran a live session about GA4 with our in-house data wizard, Chris Hirlemann. As you’re probably aware, Universal Analytics...

Meta's Billion Dollar Data Handling Fine: What Have We Learnt?You’ve likely heard the data team at work banging on about ‘GDPR’. And, no doubt you’ve sat through countless training sessions on data handling, too. We understand it can seem pretty dry....

Amplify Your LinkedIn Activity: How To Boost LinkedIn PostsWith over 900 million members from 200 different countries across the globe, it's safe to say that LinkedIn is the top professional platform out there — by far. In fact, LinkedIn’s realm of...

Interactive Social Media: Post Ideas for Your BusinessLooking to breathe new life into your business’s online presence? It’s a well-known fact by now that social media holds the key to unlocking incredible opportunities for brands and businesses...

Top 5 Green Event Ideas For BusinessesWe are all looking for ways to make our businesses more sustainable — most notably by managing the impact our business and its workings have on the planet. Considering the environment at all levels of business...

What is Alt Text & How Do You Write it?We’ve all found ourselves on a webpage with no images and felt daunted by the blocks of text without anything to actually illustrate what we’re reading. So, we’ve known for a while about the importance of...

What is Site Speed & How Can You Improve it?You’ve likely heard the viral statistic that humans have an attention span of 8.25 seconds (less than a goldfish). But, did you know that it takes just 3 seconds for 53% of mobile site users to abandon...

What is Internal Linking & Why Do You Need to Do it?Whether it's content on product pages, long-form blog posts, or even client case studies, a considerable chunk of a business’ online presence is mediated through the words written on its...

TikTok as a Search Engine: Are You (Mis)Informed?The rise in TikTok’s popularity as a search engine feels like a natural progression given the recent path of digital. With the app’s introduction of SEO, it’s become the oracle for Gen Z search queries...

The Best Social Media Scheduling Tools It’s safe to say that social media managers have their work cut out for them. From ideating post topics and factoring seasonality into calendars to composing, editing, and posting content on social media, there...