Giant Case Study

Improving Kwik Fit‘s digital presence using digital marketing best practices and a data-led approach.

Read on to see how we did GIANT things for them.

 

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“They have the digital expertise to keep pushing us forward

– Digital Marketing Manager, Kwik Fit

The Client:

Kwik Fit is a car servicing and repair company based in the UK with specialisms in tyres, breaks, exhausts, MOT testing, car servicing, air conditioning recharges and oil changes. 

The company now has over 600 centres across the UK and has the largest network of fast-fit centres in the country. You’re never too far from your nearest Kwik Fit centre, and their digital presence helps you find them!

The Services:

Whilst working with KwikFit on their digital presence, Sleeping Giant Media have provided the following services;

  • Search Engine Optimisation
  • Pay Per Click Advertising
  • Social Media Marketing (Facebook)
  • Data & Tracking
  • Outreach
  • Content Creation
  • Graphic Design

The Brief:

As a client, Kwik Fit were looking to use digital marketing to help grow their business across core services areas such as Tyres, Servicing and MOTs. Their main objective when using our services was to generate a good return on investment.

The brief extended across a wide digital marketing strategy, encompassing cross-platform campaigns and individual optimisations.

The Approach:

As an agency, we deployed a holistic search strategy, ensuring that we worked on different digital areas at the right times for the client based on seasonality and optimisation opportunities.

We began by auditing the client’s sites and paid advertising accounts for performance and tracking consistency, then conducting external research to make predictions for what was likely to occur throughout the year. This information was used to help us work backwards and look at what should be done for both SEO and PPC to be in stronger positions when the peaks came in.

The work conducted has been a giant mixture of services such as; PPC testing and management, support with flash sales, functional content creation, blog posting, outreach planning and implementation, Facebook testing and management and so much more. All of this to help achieve the overall KPIs for each for the clients’ service area ROIs.

When we began working with Kwik Fit, Covid-19 had just hit the country meaning we had to be super reactive and agile to the changing landscape with things like lockdowns coming into place, affecting the likes of MOT extensions.

The Results

%

increase in ROAS

%

increase in organic revenue

%

increase in revenue

May 2019 vs May 2021

  • 16.39% increase in revenue (for -12.49% in cost)
  • 33.62% increase in ROAS
  • 20.30% increase in organic sessions
  • 34.63% increase in organic revenue
  • 15.47% increase in organic transactions
  • 12.5 = average tracked keyword position (previously 14.9)

From the client:

“Over the short time we’ve been working with Sleeping Giant Media, we’ve already seen some great results across a number of key areas. They have the digital expertise to keep pushing us forward. It is very comforting to know that there is a team of experts just a Zoom call away that can help and guide in all areas of digital and not just SEO.”

Kevin Thorpe, Digital Marketing Manager at Kwik Fit

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