I love good stats and this is perhaps one of the reasons I enjoy the digital industry so much. It is an interesting mix of using the statistics and data to create actionable insight from which hypotheses can be made and tested. A mix of art and science that is great for me.

I have worked in search since around 2008 when I joined the Pay Per Click team of a web-based e-commerce SME in Kent, the combination of data and measurability of this area was a real draw for me, and the ability to be creative has kept me interested and coming back for more. I moved to Sleeping Giant Media in August 2011 after a few years working in the industry and trialling working both client side and agency. My new mantra is If you don’t measure it you cannot manage it. Measuring and using data to inform marketing decisions is a must for any business.

My education and credentials include International Business Studies with Spanish and French (BA Hons), Partner Programme Accredited, Google Tag Manager accreditation.

Other than my children who have always given me an immense sense of achievement, I am proud of my multicultural background which lead me to learn Spanish and to study and work in Mexico for 1 year.

I am so happy to have found something I enjoy and an environment that facilitates ongoing learning with an ethos of always wanting to be the best.  I will leave you with my current mantra – if you do not measure it you cannot manage, while not everything is directly measurable it is amazing just how much is!

My Top Five

  • Brand: Apple (although at times it wains) and Google.
  • Tech: I like any and all kinds of tech. I recently heard of a smartphone that is able to measure gravity – yes the really do exist! If I have to choose just one, then I say drones for photography!
  • Likes: Kittens, puppies and taking photos
  • Dislikes: Having completed the Google Analytics Academy Course in “Google Tag Manager Fundamentals”!