Did you know, if you are a UK-based charity you could be eligible for up to £397 per day of free advertising on Google’s search results? Well, you heard it hear first – let us explain it to you a little more…
What are Google Grants?
Like we said, if you are a UK-based charity you could be eligible for up to £397 per day of free advertising on Google’s search results. Your ad would appear in the sponsored result section of the search engine results page when users enter a search query that is relevant to your organisation. This ad can drive people to any page, campaign or form you choose on your website.
To get the best out of a Google Ads campaign it requires a highly targeted strategy and meticulous day-to-day supervision. This is a complex and time-consuming undertaking if you wish to get the best results. But hey there, Sleeping Giant Media can provide the expertise and experience crucial to maximising results from your Google Grant Adwords campaign – so you can continue about your day to day whilst we work away in the background.
Why should you use Google Grants?
No no, the real question is “why wouldn’t you use them”? Google Grants allow non-profit organisations to achieve their marketing goals. Google Grants is a fantastic opportunity for any charity to promote their cause online and generate greater revenue by reaching more charitable donors.
If you are new to the world of paid search marketing it can be a daunting and time-consuming task to get up to speed. But that’s what we’re here to help with.
We will provide the necessary guidance to make that process easier. We can even help you apply for a Google Grant and get your account set up. Just get in touch and we’ll talk you through what to do.
If your account is already set up but you are struggling to make it work for you, we can provide the expertise to start generating the right quality of traffic. Also, if you are not sure how to make best use of the analytical tools to develop your campaign we will demonstrate how.
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Google Grants – how can we help?
We will conduct keyword research in order to establish what terms your targeted audience is searching for. By undertaking ongoing research into which keywords and ad copy drive the best traffic, we help you to understand how to reach the right people.
If you already have an Adwords account we will assess current performance based on existing data sets and implement the necessary changes. We will restructure your ad groups to form robust campaigns that will deliver the best results. As part of our service, the performance of your account will be continually monitored.
The outcomes of this performance will then be used to further develop your campaign. We constantly look to optimise your campaign, even at the granular level of individual keywords.
We will report our finds back to you at agreed intervals with recommendations to help develop performance and inform overall strategy.
We believe it is important a client understands the latest developments in their PPC campaign.
Want to know more?
Reach out and say hello. Come experience the GIANT side.