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How To Pick A Good SEO Company


Any business out there with an online presence needs to consider SEO optimisation for its website and online posts. But, if you don’t have the right tools to do this yourself, how do you choose the right SEO company to do this for you?

Well, we can help you go through some of the main things to consider when you are narrowing down your search for an SEO agency to help your business grow!


What is an SEO Company?

First, let’s quickly define SEO!

SEO or Search Engine Optimisation is the process of creating content for your website that is designed so Search engines (like Google or Bing) can easily find it, index it and display it to users in their SERP (Search Engine Results Page) that are relevant to their query or question. 

An SEO Company or Agency is an organisation who specialise in analysing, strategising and creating optimised content for your business to increase and improve the traffic coming to your website. Ultimately, the aim is to rank your website as high as possible on the SERP and increase traffic, clicks and conversions for your website.

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What to consider when choosing an SEO provider:

1. What SEO Services Do They Offer?

The first step is to question if the SEO agency offers the right services for your needs. If you need a new site and website migration, but the company you’re looking at doesn’t offer migration services, then they are obviously not the right company for you!

Some examples of SEO services are: 

  • An SEO Audit
  • SEO Strategy
  • Keyword Research
  • Website analytics and tracking
  • UX/UI design
  • Technical SEO (On page vs Off page)
  • Web Development/Website Migration
  • Copywriting

If you’re not sure of what services you need, get in touch with some SEO experts or companies that are offering an SEO audit. This can give you some invaluable insights into how your website is currently performing and highlight any issues. 

At Sleeping Giant Media, we offer a free mini SEO audit to help get you started. We will look at elements such as backlinks, domain authority, meta data, keywords, loading speed, on page content and SEO errors! Not bad for a few clicks eh? 

2. Get To Know The SEO Experts

Having conversations and meetings with the team of SEO experts you could be working with is really important. Make sure the people in the company:

  • Match your values
  • Show the same amount of passion for your website/product/service, as you do.

A good relationship with the people handling your website’s optimisation is key to ensuring the smooth running of tasks and overall communication. It’s also important to ask questions to make sure you know as much as possible about the companies you’re considering working with.

Some key questions to ask could be:

  • Do they have account managers? 
  • How do they run their projects and work to deadlines? 
  • How knowledgeable are they? Are they truly experts within their field? 
  • How much experience do they have working with clients in similar industries or sizes?
  • How involved will we be in the process/strategy building? 
  • How regularly will we have contact with you?

Another thing to do is check out any previous testimonials or speak to clients they have worked with before to see evidenced results and get an honest opinion on what the company was able to do for them.

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3. SEO Service Pricing

This one might seem obvious, but you really have to consider the price of the service they are offering. Some companies will offer their services at a higher price compared with others, however, there might be a reason for that.

Larger agencies may cost more money, but they tend to have more resource and are capable of handling larger campaigns. Smaller companies will be able to work to a tighter budget and can be eager to please, however may not have the capacity to work on larger campaigns.

For example:

Sleeping Giant Media offers its SEO services at a higher price to The Spark Agency (their sister brand). This is due to Spark offering their services to smaller, local companies who will have a smaller budget compared to the services for larger organisations that Sleeping Giant Media provide.

4. Know your goals

Like any task, when choosing an SEO agency, you need to make sure that you have set clear and measurable goals for what you want to achieve from your investment. Maybe you’re looking to launch a specific campaign, increase traffic to your website, improve your rankings or even the user experience/UX. 

Make sure you have considered what Key Performance Indicators (KPI’s) you will be using to measure your success and ensure that your chosen agency is clear on what they will be reporting to you and how often. 

Setting a realistic budget for your goal will allow you to better understand the results you can expect to see, as SEO can be a long process and you may not see immediate results overnight. 


There are so many factors to consider when choosing your SEO agency and taking the plunge. But it will all be worth it once you reach your ultimate goal!

Luckily, Sleeping Giant Media and The Spark Agency will have your back every step of the way. 

Start your SEO journey with us by getting in touch with an SEO expert so we can support you in your decision making process.


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