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How We Helped Kwik Fit Gain +91% Clicks QoQ

We worked with Kwik Fit to help improve their ranking positions in search engine results pages and increase targeted traffic to the main MOT page.

How did we do it? Well, with entity-based structured data.

Read on to see how we did GIANT things for them.


increase in clicks QoQ

01/08/23 – 31/10/23 Vs 01/05/23 – 31/07/23



increase in clicks YoY
for October 2023



increase in conversions


In October 2023, organic traffic for the MOT page had increased by 78% year on year and 91% quarter on quarter in the United Kingdom. QoQ the number of page views has increased by 38% to book an MOT appointment, and there were 26% more conversions. Overall, revenue increased by 29%, a truly GIANT result.

jonny smiling at his laptop sat at a picnic bench

They wanted….


  • To increase the visibility of their MOT page in search
  • Increase conversions for MOT bookings
  • Improve the MOT entity on their website

… We delivered


  • Custom entity-based structured data for their MOT page
  • Increased visibility in search results
  • Traffic to all MOT pages increased +55% QoQ and +65% YoY, due to the strengthened entity for MOT
anna nad lauren looking at a laptop

“By adding custom entity-based structured data to Kwik Fit’s MOT page, we helped Google understand more about the content and intent of that page, leading to more relevant traffic and therefore more conversions.”

Kelly Sheppard, Senior Technical SEO Lead | Sleeping Giant Media

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Whether you’re looking to up your SEO & PPC game, or change the way you do things on social media, we can help you succeed online.

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Want to see more wins? Check out the array of other businesses that we’ve helped with digital marketing, and gain a better understanding of all the things we can do for you as an agency.

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