How We Helped Kwik Fit Gain +91% Clicks QoQ
We worked with Kwik Fit to help improve their ranking positions in search engine results pages and increase targeted traffic to the main MOT page.
How did we do it? Well, with entity-based structured data.
Read on to see how we did GIANT things for them.
91%
increase in clicks QoQ
01/08/23 – 31/10/23 Vs 01/05/23 – 31/07/23
78%
increase in clicks YoY
for October 2023
26%
increase in conversions
In October 2023, organic traffic for the MOT page had increased by 78% year on year and 91% quarter on quarter in the United Kingdom. QoQ the number of page views has increased by 38% to book an MOT appointment, and there were 26% more conversions. Overall, revenue increased by 29%, a truly GIANT result.
They wanted….
- To increase the visibility of their MOT page in search
- Increase conversions for MOT bookings
- Improve the MOT entity on their website
… We delivered
- Custom entity-based structured data for their MOT page
- Increased visibility in search results
- Traffic to all MOT pages increased +55% QoQ and +65% YoY, due to the strengthened entity for MOT
“By adding custom entity-based structured data to Kwik Fit’s MOT page, we helped Google understand more about the content and intent of that page, leading to more relevant traffic and therefore more conversions.”
Kelly Sheppard, Senior Technical SEO Lead | Sleeping Giant Media
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