Increasing New Users: Case Studies

How we’ve increased our clients’ new organic users

Over our 15 years in marketing, we’ve helped boost new organic users for a range of clients — from IT and freight businesses to residential developers and retail companies.

In SEO, ‘new organic users’ is always a core goal. It means your site’s getting seen and visited by more potential customers, putting your product or service in front of your audience. But how do you get there? Let’s take a look at how we’ve delivered on this front time and again.

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YoY increase in organic new users

Moving Infotech up the rankings

Approach

Infotech (now Air IT) looks after business’s IT, taking the pressure off and increasing efficiencies. Likewise, Sleeping Giant Media looks after Infotech’s marketing through a holistic SEO approach.

At the start of our partnership, we sat down with Infotech to establish their key ambitions and goals for search. They identified three core search terms as critical to business success.

Results

Through our SEO and content work, we took Infotech to position 1 for 2 of those terms, following closely with the third. Overall, they saw a 10% year-on-year increase in goal completions and a 334% year-on-year growth in new users.

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Increase in organic new users YoY

Increasing organic new users for Eurotunnel

Approach

Eurotunnel Le Shuttle Freight is the most efficient and convenient way to transport freight between the UK and Europe. Operating 24 hours a day, 365 days a year, it was crucial that their site was optimised to meet all of their regular and new users’ needs. Importantly, they wanted to be more discoverable on organic search.

In our SEO efforts, we took advantage of the value in the Eurotunnel domain, focusing on SEO fundamentals and on-page technical optimisation. We also put together and executed a functional and creative content strategy, tying it into social activity to deliver benefit across multiple platforms.

Results

Our consistent and holistic SEO approach, launched at the beginning of 2020 has seen SEO sessions grow by a massive 43%. The Eurotunnel Le Shuttle Freight site also saw a 74% year-on-year increase in organic new users.

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YoY increase in organic new users

Upping Thakeham’s organic users

Approach

Thakeham is a HBF 5* Home Builder delivering distinctive, high-quality residential developments across the South East. We worked with their marketing department to deliver an SEO audit that established the strengths and areas for improvement across their sites.

From there, we agreed on actions to increase overall organic conversions and goals across their main website. This included on and off-page SEO optimisation, focusing on audience-led content and answering user queries.

Results

When comparing 2020 to 2021, our work boosted their organic new users by 210% and their organic sessions on the whole by 191%. We also got their bounce rate down by 5%, meaning more users were staying on the site when they got there.

All of this also translated to a 23% increase in goal completions and a 900% increase in form submissions — big wins!

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Increase in organic new website visitors

Growing Muck Boots’ new site visitors

Approach

The Original Muck Boot Company creates comfortable, high-performance footwear for the great outdoors. Being a retail business with a strong reputation and an undoubtedly seasonal presence, we worked with Muck Boots to bring new users to the site. Using PPC and SEO, we aimed to increase users year round, but particularly during the busy months.

More recently, we’ve helped them with their International Expansion. We focused in particular on the technical aspects as the business grew across 5 new international markets.

Results

With our solid SEO and PPC strategy based on agreed goals and a strong sense of collaboration, we boosted their traffic by 40% year-on-year. Their mobile traffic, a key focus, skyrocketed by 110%. And as for their new organic users? A whopping 97% increase.

Their German homepage now drives a huge amount of new traffic.

Check out more of our marketing success stories

Want to know more about how we do what we do and what our roster of marketing services brings to the table? Give us a call to get a conversation started.

To learn more about our marketing work for businesses in the UK and beyond, check out our main case studies page.

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