Home > Frequently Asked Questions

Looking at some of the frequently asked questions we get about digital marketing, us as an agency, and our services! If you have any others, do get in touch: hello@sleepinggiantmedia.co.uk 👈

What is website migration?

Website or site migration is a term used to describe an event where a website undergoes substantial changes that would affect its search engine visibility, for example, the site’s location, platform, structure, design, UX or brand name. Website migration is important to stop any deductions in search engine rankings or the value of websites content. Best practices, redirects and more need to be considered before moving or changing your site.

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What is PPC?

PPC stands for Pay Per Click. This is a form of advertising that can be used in search engines such as Google or Bing. There are different types of ads that can be created that will be shown at the top of the search engine results page (SERP) or across other platforms such as email and YouTube.

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What is SEO?

SEO stands for Search Engine Optimisation. SEO is an organic process used to improve the quality of websites and traffic to that website through keyword usage, site speed etc. This will also help the site show higher within the SERP rankings due to the improved quality score of the site.

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What is a Google Grant?

A Google Grant is a grant available to charities and not-for-profit organisations, providing them with a maximum of $10,000 a month to be used on paid advertising. For help applying to and spending this grant effectively, we can help set up regular, optimised ad campaigns.

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What is a Google Premier Partner?

A Google Premier Partner is an agency who can show high value, expertise and understanding in Google Ads. Sleeping Giant Media is a Google Premier Partner, something we’ve achieved by growing our paid advertising client base over time, met Google Ad spending requirements, have a fully trained team in Google Ad best practices and have delivered our clients with revenue growth through Google services.

What is white label?

White label services mean an unbranded service provided by one business, to another, under a different brand. For example, we offer white label digital marketing, allowing our SEO and PPC offerings to be sold through another company at a price of their choosing, but delivered, ultimately by us.

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What is content marketing?

Content marketing is a form of marketing that focuses on the creation, publishing and distribution of content for an online audience – looking at things like videos, webinars, blog posts, newsletters, white papers and many more.

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What is digital marketing?

Digital marketing is a strand of marketing activities that are primarily focused on online and digital marketing strategies through methods such as SEO, PPC and social media. Digital marketing can be organic or paid for. We offer digital marketing services, helping boost businesses digital presence through online marketing best practices.

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Why should you hire a digital marketing agency?

You should hire a digital marketing agency like Sleeping Giant Media so that the efforts are off your shoulders and onto that of an expert who does this kinda thing day in day out and knows the systems. Hiring an agency takes the stresses off you, and onto the practising professionals to help you boost your business online.

When to hire a digital marketing agency?

You should look to hire a digital marketing agency like Sleeping Giant Media if you’re looking to gain more valuable traffic and results through your website and online presence. There’s no “best time”, you should get going with digital marketing from the beginning, or implement best practices as soon as possible.

How often will results get reported?

At the start of every month, we write in-depth, jargon-free reports for our clients based on the previous month’s reports and will write them for all the services being undertaken for that client. We will also keep communication high throughout each month on any work being completed just to keep clients in the loop and to make sure both parties are happy with any results.

Is PPC worth it?

Yes! PPC is totally worth it, and you don’t even need a GIANT budget to do it. You do however need to set expectations that budgets will have an affect on your reach and impressions when you’re in a highly competitive sector for example. With the right budget and understanding, PPC can do great things for your business.

What are the different types of PPC?

When it comes to PPC (pay per click), there are a few different variations of paid ads; search ads, display ads and remarketing. Search ads appear at the top of search engine results pages (SERPs) when someone searches for something. Display ads are visuals and use images and videos to help better engage a user – these are displayed across the Google Display Network so have a wider reach. And remarketing is where you can target people who, for example, have previously been on your website.

Is PPC better than SEO?

Well, that’s very much up to your goals and what you want to achieve as to whether one’s better for you than the other, but we’d argue neither is more superior than the other. PPC is a great way to quickly acquire leads/sales etc, whereas SEO is a more long term process but it is extremely valuable for your website’s visibility in search engines and online. Both SEO and PPC have huge benefits for businesses, and being used in unison can generate GIANT things.

Is SEO paid for?

No, SEO is a completely organic service and not paid for, unlike something such as PPC which is “pay per click”. The only investment you have to put into SEO is time and effort, therefor that holds its own monetary value that’s definable only by you! We have SEO services, and for a fee will optimise your website and digital presence.

Search Engine Optimisation

SEO is all about appearing when potential customers come looking for a product or solution you can provide. We can help make sure you do.

Pay Per Click Advertising

Does what it says on the tin… you pay when someone clicks on one of your ads, displayed across the likes of the Google Display Network.

Social Media Marketing

We can help manage your social media presence and to use social platforms and advertising to achieve your goals and objectives.

Content Writing & Marketing

Content is king and isn’t just for entertaining your audience. Let us help you make SEO-friendly content for your website and digital presence.

Data, Attribution & Tracking

Our award-winning data team can help you track and measure your targets and goals, letting you know what’s accountable for success.

Agency Partnership Programme

We have a collection of agency partners who can help deliver services and results that we aren’t masters in but they are! Tried and tested.

SEO-Friendly Website Migration

An end-to-end website migration management service to help you move websites effectively and safely. Accepting no drop in traffic.

Digital Skills Training

Through sister brand Giant Campus, we offer a whole host of digital marketing courses. Sharing the know-how we’ve accumulated over the years.

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