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DIGITAL SKILLS

WORKSHOP

From Chaos to Clarity

The Art of Seamless Website Migration

 

Want to learn all about the intricacies of website migration? Ready to migrate your site but worried about preserving SEO value?

Catch up on our informative webinar where one of our experts, Kathryn Bevan, shares her tips on how to effectively and efficiently migrate your website!

What You Will Learn 💡

We all know the daunting feeling of redesigning and migrating your website.

The fear of something slipping through the net, losing the progress you have made with SEO over the years, mixed with the promise of a new start, fixing outstanding issues and a shiny new look. There’s nothing quite like it…

In this workshop, we will equip you with the knowledge and tools to execute a seamless website migration while safeguarding your hard-earned SEO value.

 

In this 1 hour webinar, we will cover:

  • Understanding Website Migration: Discover what website migration entails and why it is crucial to approach it strategically. Learn about the different types of migrations, including redesigns, rebranding, platform changes, and domain name changes.
  • SEO-Led Migration Process: Explore the reasons why a comprehensive SEO strategy should be at the forefront of your migration plan to maintain and enhance your website’s visibility on search engines.

Key SEO elements to consider:

Delve into the essential SEO elements that should be carefully evaluated and implemented during a website migration. From managing redirects and preserving link equity to optimising on-page elements, we’ll cover the key factors that contribute to a successful migration.

Watch the webinar for free here:

Our Speaker

Kathryn Bevan

Senior SEO Manager, Sleeping Giant Media

Kathryn is the Senior SEO Manager at Sleeping Giant Media and currently leads our SEO team within the agency. She has been with the Sleeping Giant Media team for 10 years and has experience working across all areas of SEO.

Events & Webinars

Register to be kept up to date with our future events, both online and in real life!

You’ll get tonnes of really useful information and be the first to know when we have a new talk coming.

Perfect for staying up to date on all the latest marketing trends and keeping your skills fresh.

While you’re here, why not check out our previous events?

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GA4 & Beyond: Preparing your Marketing Team for the future of Data & Insight

Chris Hirlemann (Head of Data) and Luke Quilter (CEO) will have an open and honest conversation about GA4, its benefits, and how you can prepare your marketing team for the future of data and insight. 

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GA4: Why doesn’t my data match?

Universal Analytics will be replaced by GA4 on July 1, 2023, which promises to offer several improvements to the data model. However, understanding GA4 can be a bit complicated. Join our virtual event where we will be discussing all the details about GA4 and its implications for your website’s traffic and engagement.

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How to Develop Digital Skills within your Marketing Team

In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your marketing is at the heart of your business – their strategy can determine whether you sink or soar.

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