GA4 & Beyond

Preparing your Marketing Team for the future of Data & Insight

Join us for an insightful talk as part of our Marketing Leadership Series, where our Head of Data and CEO will have a fire side chat about the new Google Analytics and answer your questions.

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What You Will Learn 💡

As part of our Marketing Leadership Series, we’re excited to bring you a slightly different talk on Google Analytics 4 (GA4) and how it can help your business succeed in a data-driven world.

In this episode, Chris Hirlemann (Head of Data) and Luke Quilter (CEO) will have a fire side chat around GA4, its benefits, and how you can prepare your marketing team for the future of data and insight.

In this 1 hour webinar we will answer:

GA4 looks different, how can I get used to it?
How do I get my reports moved over from UA to GA4?
I am pretty sure its all ready and working…. how can we be sure?
We have started using GA4 and the data is often different, why?
What will happen to my UA data and how can I compare YoY?

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Our Speakers

Luke Q - Photo - May 2022 - Square 1 copy 2

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.

Chris Hirlemann

Head of Data, Sleeping Giant Media

Working with us since 2011, Chris has seen his fair share of digital changes and has kept us at the forefront of data-based innovation for over a decade.

Chris specialises in tag management, Conversion Rate Optimisation (CRO), Paid Search & Paid Social and spends his time helping businesses in all sectors make sure that they’ve got the best possible data to make informed decisions for the future of their online efforts.

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