MARKETING LEADERSHIP SERIES
How To Develop Digital Skills Within Your Marketing Team
In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your marketing is at the heart of your business – their strategy can determine whether you sink or soar.
But the world is moving fast.
Sign up for our virtual event to learn not just how to keep up, but how to get ahead.
Level up your marketing team
We’re going to guide you through the process of levelling up your team, so you never feel behind the curve. Learn to leverage your existing skillsets and identify any gaps that could be holding you back.
We’ll look at some key digital skills to help your business thrive and explore how you can build a strong foundation through in-house training, making the most of online resources, and healthy, effective team collaboration.
Identifying Key Digital Skills
Get an overview of essential digital skills for a marketing team, learn the importance of staying up to date with digital trends and tools and learn how to tailor digital skills to specific roles within a team.
Building a strong training foundation
Learn how to develop in-house training programmes, how to utilise online resources and platforms and how to incorporate mentorship and coaching.
Fostering a culture of learning
Learn about creating a system for sharing knowledge and best practices, skill development and certifications and encouraging team members to attend workshops.
Evaluating & enhancing your teams digital skills
Learn about establishing benchmarks and setting clear goals, assessing your teams progress and performance and adapting your strategy.
Come away with practical strategies for elevating your marketing team’s digital skills and feel more confident setting clear goals to adapt your strategy.
Whether you’re a head of department, a marketing manager or a CEO, this talk is for you!
Co-Founder & CEO, Sleeping Giant Media