The Best Video Editing Apps For Your Phones

Jul 24, 2019

The Most Awesome Video Editing Apps For Your Phone

Transcript:

There was a time when making a video required an expensive fancy camera, tripod, lighting, microphones, director, scriptwriters, researchers, storyboards, props, costumes, not to mention a degree in video production.

Well as Bob Dylan tells us, these times are a changin’, and if you are not making video content on your mobile devices, then what are you using them for? Making calls?

Hold on to your clapper boards because Wednesdays are about to get GIANT.

Hello, I’m Danny and welcome to Giant Wednesday, the only place to be to discover the insightful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

OK, to be honest, this video is not filmed on a mobile phone but it could easily be.

The advancements in not only mobile phone camera capabilities, but also the increased speed of connectivity, now means we make and consume video content like never before.

Sometimes a full video set up like this isn’t needed for some quick social media video content, so I’m here to talk you through my top 3 apps for making awesome video content on the go.

First things first, the phone.

The quality of what you capture on this device is only as good as the device itself. So for the best results, find yourself someone with the latest, fanciest phone.

Got one? Ok lets start.

App No.1 – Clips.

Clips is a FREE iOS app for making and sharing fun videos with text, effects, graphics and more.

Getting started is simple and quick. Just hold the record button to capture video on the spot, or grab a video clip or photo from your library.

Pinch and drag while recording to smoothly zoom and pan across images for that extra touch of drama — or comedy.

Clips has a ton of free awesome features, such as live subtitles, that allow you record your captions as you say them saving hours of typing up your during the edit.

With animated backgrounds, cards and graphics allow you to get creative with your videos.

My number 1 tip for Clips is to use it to put together weekly/monthly highlights.

Add new content to your timeline over the course of a week and let it all add up in one place.

By the end of the week, chuck on an intro card and some music and there you have it, a highlight video created with minimal effort! Lazy productivity. Nice.

App No.2 – Moshow.

Without fan boying too much, MoShow is one of those apps that once you discover it, you just have to share it!

Available for free or as a paid app, MoShow is available whatever your device.

The beauty of this app is that you don’t even need to use video content, you can of course, but the app allows you to add static, as well as live photos alongside video.

In a nutshell MoShow is animation software that uses a range of fancy illustrated transitions to move between your images or videos.

Styles include geometric shapes, glitch transitions and basic swipes. There are so many you will find one that you like and more importantly fits with your brand.

You can amend the duration of each slide, add a layer of text and generally get pretty creative. Once done MoShow lets you export in various file formats from a square for your Instagram wall, to 9:16 ratio for your Instagram stories. So many possibilities.

My one tip for MoShow is to create branded visual files that can be used at the start and end of your video to add more branding opportunities then the app currently allows. Like this.

And last, but by no means least.

App No.3. 1SE

Or to give it its full title, One Second Every Day.

As the name suggests, this is a daily thing. This spellbinding app stitches second-long snippets from your life into a compelling, personal movie. With built in reminders, a simple editing tool, and a gorgeous design, 1 Second Everyday is everything you need to put together your own thought-provoking narrative.

Within the app you can save the elements of your sequences as GIF’s which is great for making micro content as well as receiving daily reminders at a time that is convenient for you.

My number tip for this app – Don’t forget to do it!! This only works if you capture a second or two from every day, so a few days missed can make a big difference.

SO thats it, apprehension gone, download a few and apply yourself. We’ve even give your tools that aren’t just App-le based… Any other app based puns, no let’s call it a day.

Thanks for watching, and we’ll see you next week for another GIANT (exaggerate) Wednesday.

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How To Handle Complaints On Social Media

Jul 9, 2019

How To Handle Complaints On Social Media

Home > Social Media > Page 5

Transcript:

They say there’s no such thing as bad publicity, pfft. But we’ve all been there when someone gets a bit complainy on social media!

At one stage or another, every business will have to deal with that dreaded complaint message that pops into their inbox.

Do we take it personally? Or use it as a prime marketing opportunity to wow even the most negative customer?

Hold onto your manners, because Wednesday’s are about to get GIANT.

Hi! my name is Danny and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, dealing with social media complaints.

The way you deal with online criticism is important.

Your response should reassure the customer that they are a real priority to the business and show that you are doing everything you can to help them with their complaint.

But honestly, we get it, sometimes you just want to reply with an eye roll emoji and be done with it.

But quick, before you make a rash decision that could land you in a bit of trouble with your manager let me run you through three things that’ll help you play it cool. (thumbs up like the fonz)

#1 – Respond Quickly to customer complaints!

Some advice, one social guy to another, is to reply to any complaint within the first hour of it emerging.

If they say you suck, you can refer them on to make a complaint, that’s easy.

But don’t panic if it’s a complaint demanding a little more than a referral link or an apology!

If you don’t have all the answers right away then a simple acknowledgement of their issue will help reassure the complainer. Let them know you’re looking into it and will get back to them asap.

After you have addressed the complaint, let customers know when they can expect a response or solution, but be sure to set a realistic time frame for a response and stick to it! You don’t want to encourage any more drama.

We’ve covered it before in a previous video but it was found by Sprout Social that the average consumer expects a response through social in less than four hours. But shockingly, the average brand response is 10 hours. Don’t be that brand.

This can be easily managed through things like Google Alerts and handy tools like Hootsuite and Sprout Social.

All of these tools allow you to monitor how people are speaking about your brand and give you the opportunity to respond hopefully in less than 10 hours.

Moving on before I get a complaint…

#2 – Create a draft message so you can be as speedy as can be.

Using drafts means you can be super speedy in response to any complaints that come your way. Gotta go fast!

You can set auto responses on things like Facebook Messenger, use tools to set up auto responses to keywords in Twitter messenger and have shortcut responses in Instagram chat. So many possibilities!

But remember, people aren’t stupid, they can spot a copy and pasted apology a mile off. Make your drafts humanistic in tone of voice and template, keep them simple and use their name. Make them feel special.

Also, why not build a document with contact details of different departments of your business?

This way those monitoring your social channels can get the answers they need quickly from the most suited and booted… or, rather, the most educated in the subject.

Especially handy if you’ve got a big team!

Now, time for…

#3 – Make the response public and personal

As I just mentioned, people can spot robotic responses a mile away. So make sure you make the time, or use a super clever automation tool, to personalise the response to any complaint.

If anything, a genuinely personalised response will always be better. But we understand some brands are just too big for that kinda thing!

If they can see you sympathising with them genuinely, they’re more likely to respond better.

Make sure to acknowledge any mistakes they’ve addressed and take ownership of the problem they’re experiencing. You can’t fob off the people of the internet, they’ve got smarts.

Make them feel valued. Focus on the task at hand and find a solution… in less than 10 hours mind!

And finally, whilst sometimes it’s easier and less stressful to take the messages and complaints out of the public eye, it can appear like you’re trying to hide something.

Be transparent and solve potential dramas for all to see. Show off how awesome you are and you never know, it might save one more complaint from appearing. Multiple birds, one Tweet.

And that’s some of my advice! If you have made a mistake, it’s best to just be honest and do everything in your power to fix the situation as quickly as possible.

But obviously you’ve got to remember you’re a brand and you’ve got an image to uphold!

What’re your thoughts on dealing with customer complaints? What tactics have worked successfully for your business? Did you learn something new, or did we miss something…?

Go forth and comment your views on this and give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

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What’s The Best Social Media Platform For Your Business?

Jun 12, 2019

What's The Best Social Media Platform For Your Business?

Home > Social Media > Page 5

Twitter, no Facebook, no… LinkedIn… I don’t know… does Tinder count?!

Seriously?! Which is the best social media platform for business?!

With so many to choose from it can be difficult to even know where to start! But not to worry, I’m here to talk you through the best platforms for your business based on your goals.

Hi! My name is Yumna and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, social media. If your business isn’t on there, chances are, you’re missing a trick.

Whether you’re an aesthetically pleasing stationary company, or you’re a funeral director, there’s a place for you on at least one of the many social platforms out there.

Some people out there might advise you to stick to one platform only, concentrating your efforts where you can see a real return. But, how annoying is it when you’re a consumer looking to get in touch with a company and they aren’t on your platform of choice?

Having a presence on the big boys of social media is just good customer service!

You can pretty easily split your time out evenly across them, and quickly work out when, what and how often you should be posting.

But let’s take a second to break this down so you can work out for yourself where you might want to concentrate 10% more of your efforts…

Let’s go through the obvious social GIANTS; Twitter, Facebook and LinkedIn.

Because all good things come in threes, apparently…

Twitter

Twitter is the place to “see what’s happening”. Essentially, it’s like reading the news on the go, mixed with opinions (that you haven’t asked for), quotes and memes from trending tv shows and weird gifs…

But is it the right place for your business? Well it’s a great place to start conversations with potential and current customers. It ticks many boxes on the customer service front, if you do it right.

The types of goals Twitter is good for are;

Generating leads & sales
Increasing brand awareness
Building a customer support channel
Creating a positive opinion with users
Building a community

Interacting with other brands and customers through Twitter can result in great brand awareness. It’s one of the easiest platforms for users to reshare/retweet your content, meaning that their followers then get the chance to see your content.

And, like I said, it’s the place to demonstrate your awesome customer service.

A lot of the time, users will interact with brands to either moan or congratulate them on their service. There’s no such thing as bad press, apparently, so both of these are opportunities for your brand.

So that’s a quick look at Twitter, perfect if you’re looking to conduct some killer customer service and increase your reach.

Facebook

Facebook seems to be one of the fastest evolving platforms out there. Ever since it killed off the much loved Bebo, it’s evolved from a user only platform to the perfect place for businesses to engage with their customers.

Unlike Twitter and its fast paced news feed, Facebook’s algorithm sometimes means your posts are more likely to be seen by your followers.

The kind of insights you can get from Facebook are amazing and the level at which you can target people with your posts based on their interests is next level.

It’s a great platform for building brand loyalty with valuable and entertaining content posted regularly, keeping on their feeds as they scroll through and constantly reminding them you exist.

Having a Facebook page can increase your online visibility too, with certain aspects of your page being considered for SEO.

The types of goals Facebook is good for;

Building awareness of your brand
Consideration – getting people thinking about you and looking for more information
Getting people to convert

And all of these can be enhanced by the super tailored targeting you can use when advertising through the platform. Something which is super affordable by the way.

LinkedIn

LinkedIn is one of the most popular platforms for B2B social networking.

If people are using it right within your network, it will be full of individuals sharing knowledge based on experience and looking to connect with those who can help their business and network grow.

You can position yourself as thought leaders through LinkedIn by sharing original content, tailored to the type of people you’re connected with as well as those you want to target.

It’s a professional networking platform, different from the others out there which are mostly for entertainment. So really, you could call it the adult… the mummy of all social media.

The types of goals LinkedIn is good for;

Generating sales & leads
Creating a professional brand
Reaching the right people
Building strong relationships

How is it good for your business?

Well, as I said, whether you’re a stationery brand or a funeral director, or maybe you sell a specific type of doors… your customers are on there.

It’s the place for you as a business, or an individual representing your business, to interact with others for marketing and partnership reasons, to help generate genuine leads and, best of all, present business quality through the content you publish.

It’s a professional, professional network.

Okay, I’m sure that was a lot of information, but hopefully it will help you decide where to focus your time on social media a little better based on your goals and objectives.

No matter what your business is, we’ve all got goals, so let’s hit them effectively!

Use the points we just went through to plan your next marketing campaign and let us know how it goes.