A Guide To Website & SEO Redirects

A Guide To Website & SEO Redirects

A Guide To Website Redirects

A Guide To Website Redirects

Home > Content Marketing

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Direction, we all need one in life. And we all need to know what direction we’re pointing people in when it comes to our website. 

And you know what, you’re in luck, because this week we’re breaking down the why, what, how and when of redirects!

 

Whether you’re looking to send users to a whole new page on your site, or create a temporary holding page whilst you work on a redesign, redirects can help you to make sure your users always enjoy the same great experience when they engage with your website.

What is a redirect?

In the SEO world, a redirect is a process of forwarding traffic and users from one URL to another. Simple.

Whether they’ve clicked through from a search engine, a social media post or are a direct user, the redirect sends them to a URL of your choosing instead of the one they intended to land on automatically.

This isn’t in an attempt to trick them, no no no. 

When to use redirects

Well, you could use redirects for a few different reasons! For example;

  • You’ve updated your URL structure
  • You’ve moved or consolidated pages
  • You’ve deleted a page that has backlinks pointing to it
  • You’ve changed your website name and don’t want to lose your SEO value
  • You migrate from HTTP to HTTPS

     

And you might just want to do it temporarily, such as sending users to a ‘holding’ page or a different one whilst you update or fix the other.

Different reasons mean different redirect types.

Using the wrong type of redirect could result in a loss of search engine rankings in rare cases, as can not actually implement any redirects at all. 

It can also affect the user experience if they can’t find the page they were looking for. 

So let’s take a look at…

The types of redirects

There are a few types of redirects you’ll need to know about on a day-to-day basis, and a few that are probably a bit rarer.

301 Permanent Redirects

A 301 redirect is one of the most common types and should be used if you want to permanently redirect either; a deleted page, a page that’s moved or a page that’s permalink structure has changed.

This redirect code tells search engines that the page is;

  • No longer at this location
  • Should no longer be indexed

Because of this, make sure you don’t intend on using that URL again as it will transfer all link value over to the new URL.

If you don’t put this redirect in, and someone clicks a link to your old page, then the user and crawl bots will be presented with a 404 error message.

 

302 Found Redirects

A 302 redirect is a temporary redirect and directs users (and those pesky search engines) to the desired page for a limited amount of time.

These should be used for things such as:

  • A/B testing a webpage for the likes of functionality or design
  • When a webpage is broken but you want to keep up appearances

For clarity, if it’s a permanent change to your website, then a 301 redirect is necessary. If it’s temporary then it’s a 302 redirect. Using the right one is essential so as not to have a negative impact on your SEO.

 

How to implement a redirect

When it comes to chucking about your 301s and 302s, you’ll be happy to know that most modern CMS platforms offer their own solution or plugins to easily deal with these types of redirects.

Take a look at what’s built within your CMS, or have a Google for the best plugins for the likes of WordPress.

 

And that’s probably all you need to know about your day-to-day redirects but do get in touch if we can help!

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What Is Outreach Marketing?

What Is Outreach Marketing?

What Is Outreach Marketing?

What Is Outreach Marketing?

Home > Content Marketing

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Do you want to boost your brand? 

Do you want to achieve your objectives?

Do you want to get in front of more, but relevant audiences?

Well, teamwork makes the dream work, right?

And for today’s teamwork, we’re talking about outreach marketing. How you can use outreach strategies to do Giant things.

Let’s kick off with what we mean by outreach marketing…

What is Outreach Marketing?

Outreach marketing is quite literally… reaching out to people.

Not just any people, I’m talking about companies, businesses, brands, influencers and individuals that have a shared interest or relevance in what it is you’re offering.

The act of outreach marketing can help you to build awareness and momentum for either a campaign, a product or your brand overall.

For example, if you are marketing a travel company and looking to get the word out about a super awesome deal you’re doing for trips to Spain right now, then you might consider:

  • Reaching out to travel journalists, or travel-based TikTokers to ask if they’d like to go on the trip for free, or a reduced price, and write a review or make content for their platforms
  • Or, write a blog about the top 5 things you can do in Spain and send this out to newspapers, bloggers and more to put on their website – linking to your offer

You see? This way you’re using the extended reach of another related business or organisation to benefit your own.

It’s important though to remember that outreach marketing tends to be tit for tat – people will rarely just promote your business or content for the fun of it.

If they can benefit from it too, then they’re more likely to work with you – and for them, that could be website sessions or a free trip on your aeroplane…

 

Why is Outreach Marketing important?

Growing a business or a brand can be tricky, and that’s ok – the act of outreach marketing, however, gives you the chance to boost the number of relevant people who might see your efforts.

It also gives you great opportunities to work with other brands, extending your professional networks.

Overall though, outreach marketing is important because it helps you to gain more audience, boost your visibility and gain more credibility.

So, what are the benefits of outreach marketing?

The benefits of outreach marketing are things such as;

And you can’t deny, you don’t want to be in on that action…

Ok but,

Where do I begin with outreach marketing?

When it comes to kicking off outreach marketing activity, you first need to identify your ‘influencers’ – and no, this doesn’t have to be the likes of Kim K.

If you were a bakery, for example, then you might look to identify the likes of BBC’s Good Good website or magazine as a publication to reach out to, or local food-based influencers and publications.

When identifying these outlets, look for the likes of:

  • Activity (how active they are across their platforms)
  • Relevancy (do they relate to your business?)
  • Popularity (and remember, big isn’t always best!)
  • Engagement (are they just for show, or have they got an engaged audience?)

Once you’ve identified who your influencers might be, you’ve got to build the relationships necessary to work with them!

The most obvious way to do this is a good ol’ email. In fact, we’ve covered how to write effective emails in an episode before.

There are also methods like Tweets, direct messaging, and, crazily enough… picking up the phone! 

To get their attention, you’ve got to craft a pitch, something that sells your idea or how you want to work with them, being concise and detailing the benefits for the influencer if they choose to work with you.

Remember to stand out, and to offer genuine benefits in return (such as free cookies if you’re a bakery…).

If you’re not sure where to start when looking for businesses to outreach to, then use some of the analytics tools in social media platforms, or Google Analytics to see what your current customers and audience are into. Use this as some inspiration.

So yeah, outreach marketing, it’s as simple as reaching out to other businesses to work with them to reach out to their audience too – cool, right?

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How To Get Featured Snippets On Google

How To Get Featured Snippets On Google

How To Get Featured Snippets On Google

How To Get Featured Snippets On Google

Home > Content Marketing

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Google knows us. It knows how lazy we are, and how we like to cut corners, and because of this, it’s introduced a much faster and easier way of getting us the answers to our questions.

These delightful little boxes, designed to give you the information you need without ever having to leave the SERPS, are called Featured Snippets.

But wait – us marketers want that website traffic! We need that traffic?!

Fear not. I’m Liz, and if you want the down low on featured snippets on Google Search Results, then stick around.

So first up…

 

What is a featured snippet?

Well, a featured snippet is a brief morsel of information from a webpage that appears at the top of the search engine results page, offering a super quick answer to a searcher’s query.

These are pulled from pages that have been indexed by Google, and most commonly appear in the form of a definition, list, how-to steps, or tables.

As a user, they’re really handy and can help you get around things like slow loading web pages, or having to rifle through a mass of information to find that one bit you need.

But wait…

 

Do featured snippets affect my site’s SEO negatively?

Don’t you worry – you aren’t the only one who’s pondered this question.

If a user is getting the answer they need without visiting the webpage directly, we’re right to worry about a drop in sessions – and therefore, an effect on other metrics.

However, a study by Hubspot actually found it dramatically increased the click-through rate of results ranking within it.

Ultimately, being featured shows you’re already doing the right things with your SEO. Good job,

If you start to appear as the answer in a featured snippet then you might see a slight drop in sessions, but if you’re smart, you might drive even more clicks than normal.

 

What happens when a user clicks a featured snippet?

When someone clicks to read more on a featured snippet, it will take them directly to the part of the page that delivered the answer they needed. 

This gives you a great opportunity to add more context on the topic or to further direct that user through your content and website – knowing that they’re already interested.

Convinced? Well, then the next step is to cover off…

 

How to get a featured snippet

 

1. Provide answers to FAQs

As with many aspects of digital marketing, your job is to provide easy to access answers to peoples questions and desires online.

Quite simply, you want to provide answers to frequently asked questions that relate to what you do.

This bit involves a bit of research – you could think about the FAQs you get from potential customers, or even look at tools like Answer The Public to see what people are searching for relating to your business.

Make a list of these questions and answer them as best you can, finding relevant places on your website to host them – considering that the user might click through to find out more!

 

2. Structure your content

Now that you’ve got the questions and answers you want to target getting Featured Snippets for, you need to get these on your website.

Clear page structures are important – as with almost all parts of search engine optimisation.

Aim for the search query you’re answering to appear in a header, such as H2, H3 or H4.

Then include your answer, the content you want to appear in the Featured Snippet, in a paragraph below under a <p> tag.

 

3. Consider your answer format 


When writing out your answer or definition to the query you’re looking to rank for, consider what format would be best for delivering the information.

As I said before, featured snippets often appear as definitions, tables or step by steps.

If you’re going for a sentence or paragraph style answer, then it’s been found that content that’s between 54-58 words tends to perform best. We don’t recommend going any higher than that.

If you’re looking at step by step and lists, then the page structure is very important here.

Rather than listing out the detail in each step, like I’m doing now, the featured snippet will feature the headings of the 1, 2, 3, 4 etc.

To give your lists a helping hand into the land of featured snippets, make sure the summarised step is an H3 tag.

 

It really is as simple as that!

You can use the likes of schema markup to help point search engines in the right direction, but it’s not necessary in order to appear for featured snippets.

What is necessary is providing perfect, optimised solutions to users queries in a succinct way, so that even Google thinks damn – these guys are good. 

Consider the customer journey at all times:

What’s going to make them click through the featured snippet to your site?

What else might they want to see if they do click through?

 

How do you see if you have featured snippets?

There are lots of tools out there that can help you work out if you’ve won yourself a featured snippet.

We recommend SEMRush, which can even help you find opportunities to kick-start your featured snippet journey.

So! That was a look at what featured snippets are, their impact on your SEO, and how you can try to nab one for yourself.

If you have any questions, get in touch.

 

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Identifying Your USP And Standing Out From Competitors Online

Identifying Your USP And Standing Out From Competitors Online

Identifying Your USP And Standing Out From Competitors Online

Identifying Your USP And Standing Out From Competitors Online

Home > Content Marketing

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

Standing out is something none of us wanted to really do in school… but all want to do in business.

With so many businesses out there, there’s bound to be a need to stand out, even from those that don’t offer the same products or services you do.

And this is even more important when it comes to online.

So hey, I’m Danny, I’m going to explore how we identify what makes a business stand out online in this week’s Giant Wednesday.

It’s no longer the case that you need to ready yourself to stand out online, it is the case, full stop.

Pretty much all businesses are online in one form or another these days, and standing out is a matter of survival.

It’s also something you’re going to need to put continued, evolved efforts into as the world of business, digital and… well, the state of the world evolves around us.

Identifying how you can stand out from the competition means you need to be checking out what your competitors and surrounding companies are doing.

So let’s start with a question: what makes you stand out?

I don’t mean you personally, I mean your business. 

 

Imagine you’ve got a shop, you sell children’s toys. What would make your brand different from others?

Maybe your storefront is really brightly painted, with a snazzy window display and someone demonstrating the toys you sell outside on the street. 

I’m pretty sure that would grab some attention as people walk by!

Well, the same is true in digital and when we identify what makes us different from the competition online, we call that our unique selling point or USP.

This can be clear, to the point statement that describes the benefits you offer as a business, how you might solve your customer needs and what distinguishes you from the competition.

For example, you might only sell environmentally friendly toys, all recycled, all uni-sex and hand made in the local area.

That’s definitely a USP and something you can use to your advantage when marketing and standing out online.

 

To help you define your USP, ask yourself these questions

  • Who is my target audience?
  • Who are my competitors?
  • What problems do my audience have?
  • How can I solve them?

 

Ask yourself these questions, note down your answers and you’ll be able to string together a concise statement that becomes your USP. 

For example, as the toy business, your target audience is probably parents or people with children in their lives. 

Your competitors are likely other toy shops or some big brand companies that sell toys at lower prices. 

Your target audience are probably looking for ethical, sustainable and hardwearing toys that will last a long time and come from a business they can trust. 

And you can provide that with your locally made, environmentally friendly products and a trusting online presence.

So your USP would be that you provide hard-wearing, long-lasting, sustainably and locally made children toys with a customer service guarantee. 

 

Your USP should be something you display on your website, your social media and other marketing materials, as if it becomes your tag line!

Letting potential customers know from the get-go what makes you different from the competition.

These ways of thinking will help you address your own unique selling points, but also help you understand those of your competitors – really helping give you an advantage in standing out.

Once you’ve worked out your USP, the next step is seeing new potential avenues to stand out from competitors online

So why don’t you look at things like:

  • Whether they have a social media presence 
  • Where they appear in search engine results for relating search terms
  • Whether they’re running adverts on social media 
  • What kind of content they’re posting 
  • Whether people are talking about them online

All of this is useful information to help inform your own online and marketing activity and all topics we cover in other episodes of Giant Wednesday so check them out.

An optimised, present and active online presence will only do you favours! 

 

In an always-on, fast-growing world, standing out by knowing your unique offering, being where your competitors are and aren’t, and tailoring everything you do to customer needs and pain points will stand you out.

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Adobe Creative Cloud Apps Explained: For Your Marketing

Adobe Creative Cloud Apps Explained: For Your Marketing

Adobe Creative Cloud Apps For Marketing

Adobe Creative Cloud Apps For Marketing

Home > Content Marketing

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

If you’re looking to create some sweet new content for your business to help with your marketing, you really don’t need to look any further than the Adobe Suite.

But with so many separate programs to choose from, which one is best for you?

P.S. This is no way endorsed, I’m just a big fan.

Well let’s find out, I’m Alex, and this Giant Wednesday. 

 

It used to be several years ago that you had to buy Adobe programs separately, or as a bundle, but you were basically locked into one version of the program, with the need to upgrade every time Adobe brought out some shiny new features.

Bring on the pain of moving the old version you paid for into the recycling bin…

But thanks to Adobe’s clever marketing, the Creative Cloud (or CC) is a subscription service that gives you access to the latest tools and programs from the Adobe arsenal.

So long as you are subscribed, you always have access to the latest versions and the best tools for your content creation.

But with great power, comes great… confusion?

If you’re new to the incredible possibilities of Adobe software, you may be a little intimidated by the level of choice.

So let’s go through the big dogs of the Creative Cloud and see how they can each help take your marketing to new heights.

 

Photoshop For Marketing

So unless you’ve been living under a rock, you should have a fairly basic idea of what Photoshop is. I mean, it’s literally become a term in the dictionary.

Photoshop is the program to use when you want to easily edit your photos and create new graphics for your website or marketing materials.

Within Photoshop, you can edit existing photos to adjust the lighting and then save them as a format that works for you. Even doing fancy things like removing backgrounds, which we’ve covered in an episode of Giant Wednesday Creative!

You can also easily change the dimensions of an image, and use the Save for Web feature to save a high-quality image, with a low file size – perfect for web graphics.

 

Illustrator For Marketing

So when I first started as a content creator, I always ignored Illustrator because I thought it was similar to Photoshop. But this isn’t the case! Illustrator is a fantastic program for creating vector graphics.

Let’s explain the difference;

Programs like photoshop work with raster graphics, which is basically pixel data. This means that the dimensions of your image are finite, and if you blow it up too big, or zoom in too far, you’re going to end up with a screen full of pixels.

Programs like Illustrator deal with vector graphics, which is basically your computer doing quick maths to follow a path, so the graphics can be rendered at any size – you want your graphics on the side of a skyscraper? No problem!

This is because, behind the scenes, the data being created by Illustrator is instructions, rather than an actual graphic itself. 

Use Illustrator for campaigns where you want the same branding across multiple file-formats, for example, a flyer, your landing page and a poster. You can load both up in the same screen and easily copy graphics and colours across from one to the other.

If you’re making a logo, we’d recommend using Illustrator too, as many print companies these days will only accept files in .ai or .svg format, which you can only really get out of Illustrator… 

You can create entire artboards with all of your company graphics and logos in one place – ready to export at whatever size is needed.

 

InDesign For Marketing

You’re joking, not another one? 

I never joke about creative software. InDesign is the program to use for publishing and typesetting. In other words, the composition and layout of text.

If you’re putting together a brochure or magazine that’s very text-heavy, you’re going to want to be good friends with InDesign. 

Within InDesign, you can easily layout text into multiple columns, control things like line spacing, and even make text curve around images if you’re really clever!

You can create documents with multiple pages so you can see your whole project at a glance. 

You can then easily export out as a PDF in a colour format that’s ready for physical print, or online viewing.

 

Premiere Pro For Marketing

Okay, you may be pleased to hear this one isn’t an image or text editing piece of software.

Premiere Pro is the program for you for all of your video editing and GIF making needs.

We edit all of our episodes of Giant Wednesday within Premiere Pro, so if you’re a fan of the series, you can kind of get an idea of what you can do with the software.

Within Premiere Pro, you can import image, video, and audio files and stitch them together into a movie masterpiece, with full control over the video dimension and format for whatever social media platform you wish.

You can even now automatically add subtitles to your video which is an absolute gamechanger and something you shouldn’t definitely be doing!

If you’re interested in learning the basics of how to use Premiere Pro, check out this video which will give you a quick introduction to the key features!

 

After Effects For Marketing

Even among experienced marketers, After Effects can be intimidating, but once you get the hang of it, you can use it to make your content even more dynamic. 

After Effects is a digital visual effects, motion graphics, and compositing application.

You can build a brand new composition from scratch, complete with animated text and graphics, or add to an existing video – you want to have a lightsaber in your latest piece of content? Wish granted!

Again, if you want to learn the basics of this beast, we’ve got you covered in this previous episode – aren’t we kind?

After Effects is a great tool to add some extra dimension to your motion-based marketing materials and really stand out.

 

So, that was a quick look at five of the main Adobe programmes that we use for the creation of our marketing materials on and offline.

Each programme has its own benefits for your marketing, however, they are a whole new language to learn so get ready for lots of confusing buttons and options.

If you want your marketing materials to stand out, then mastering these programmes will help.

But if the price tags put you off, then I’d say to you that it is a worthwhile investment…  however there are free tools out there, though limited, that can give you a taste for what’s available.

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Why Your Digital Marketing Strategy Should Be An Integrated One

Why Your Digital Marketing Strategy Should Be An Integrated One

The Benefits Of An Integrated & Holistic Marketing Strategy

The Benefits Of An Integrated & Holistic Marketing Strategy

Home > Content Marketing

Digital Marketing, technology & business insights, how to’s and explainer videos, released on a Wednesday. Make sure to subscribe to be notified and sign up to our mailing list! 🎥

See below, the transcript from this episode of Giant Wednesday if videos aren’t your preferred method to consume digital skills. See also the Giant Cheat Sheet from this episode.

If you want to know more, get in touch today 😎

What do you call a marketeer with lots of different marketing strategies all on the go at once?

I don’t know Danny, What do you call a marketeer with lots of different marketing strategies all on the go at once??

Stressed the fuck out.

It’s time to take those separate marketing plans, and integrate them! Wanna find out more, stick around for this week’s Giant Wednesday.

There was a time as a marketeer where running an advert meant an upbeat jingle on the radio, a half-page spread in the local rag or a CTA packed 30 seconds on TV but my how times have changed, and with the domination of digital channels taking over our lives, ensuring your digital strategy, ties up with your….. ‘Non’ digital strategy, is key.

The act of digital marketing is to ‘‘Achieving marketing objectives through applying digital technologies and media.’ obvious enough right, and can consist of Company websites, Mobile apps, Social media company pages, Search Engines, Advertising, Email and automation Or even digital Partnerships with other digital companies

However, to be truly successful, digital strategies must be integrated with traditional forms of marketing to create a  ‘multichannel marketing strategy’ ouuuuuu..

A report from last year found that nearly half of companies don’t have a clearly defined digital marketing strategy let alone integrating it into the overall marketing strategy. 

About 12% are still using a separate digital document, which is still very much only the first step in the fully integrated journey.

From my experience, one of the barriers to starting a digital strategy is just where to start. You don’t have to re-create war and peace. A simple 2-3 page document, highlighting the channels at your disposal whilst following the following:

  1. See – How can people see and come across my brand
  2. Think – Helping them answer questions and think about your product
  3. Do – The act of converting or convincing them to purchase
  4. Care- the aftercare to provide brand ambassadors and promote word of mouth.

I’ll assume you have an awesome digital marketing strategy in place… The next step. Is making it one holistic strategy.

But I hear you saying.. Danny, what’s the point!?

Thanks for asking, and that’s exactly the point of this video, lets go through 5 reasons why a holistic marketing strategy might be a better way to go and what could happen if you don’t.

  1. Consistency of message

If your integrated marketing strategy achieves nothing more than delivering one clear consistent message then it will still have been successful.

Why? Because as soon as your business’s message becomes blurred, unfocused, or inconsistent, you begin to lose your audience.

The importance of delivering one message consistently cannot be overstated! 

And sometimes, when we have a digital strategy and an offline strategy, this message can become blurred. 

Not only will your message always be the same, but the elements of your brand will also line up more seamlessly.

When your style guides, logos, headers, content, and voice are all working in tandem, you’re able to maximise your impact and carve out your own lane within your niche or industry.

 

  1. You become disintegrated 

It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT, or a separate digital agency.

It’s easier that way to package ‘digital’ into a convenient chunk. But of course, it’s less effective.

Everyone agrees that digital media work best when integrated with traditional media and response channels.

If I see a TV advert… I might Google it in a few days.

If a flyer comes through my door, maybe I can’t remember the business name 2 weeks later, but if I remember the offer, maybe Google can help me?

 

  1. You’re wasting money and time through duplication

Even if you are the biggest business in the world, you may be wasting your resources by managing your digital and standard marketing strategies separately.

Doubling up on efforts, tools and software that can otherwise be reinvested elsewhere.

Think of it this way, it’s the difference between designing two visual campaigns instead of one integrated campaign.

A well-oiled strategy will save your business money in a number of areas.

Naturally, having a single message helps you conserve resources and reduce waste. 

You shouldn’t be creating or modifying your message each time you communicate with your customers. Instead, reduce time spent creating, and instead, maximise how you can optimise the message across all your channels.

 

  1. To Create a Consumer Experience

In a digital world, people aren’t just looking for their next new favourite product or service.

Customers want an immersive experience that is delivered on their own terms. In other words, your customers might not want direct mail or TV ad campaigns.

With an integrated marketing strategy, customers help determine how your business’s message is delivered – producing better results for your company.

For example: Being served an advert on social media for a new clothing range needs reinforcing in the real world. instore, on billboards, through famous influencers. Imagine getting to the store to find out it was an online offer only! arghhhh!

 

  1. To Focus on Results

Not only does integrated marketing reinforce the same message in the minds of your consumers, but it also keeps the message and goal crystal clear within your own business or organisation.

When all parties are working in sync, that is when you’re able to create truly impactful campaigns; and the better you’re able to communicate the same message both externally and internally, the greater your return on investment will be.

So perhaps it’s time to make digital marketing, just marketing again, and to tie up all those loose ends in one holistic marketing strategy that drives clarity for your business and its customers.

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