PPC, or Pay Per Click Advertising, is one of the areas of digital marketing that you need to keep up with regularly in order to be effective for your business!

Everyone learns in different ways, so we thought we’d share some of our tried and tested PPC learnings across online courses, certifications and blogs. That way, there’s something for everyone.

Free Online PPC Courses:

• Google’s Digital Garage

Google Digital Garage is a free online e-learning platform covering an array of digital skills, providing an accredited certification upon completion of the platform. It provides tailored learning paths based on your objectives and existing skill level and is a great intro to various areas of digital marketing. Oh, and yours truly may have helped with the lesson and examination content! 

It’s a great platform to help you discover new tools to make your business succeed, to help improve your interview skills and to prepare for the career you want. 

Price: Google Digital Garage is a free platform – you just need to sign in via a Google account.

• Google Analytics Academy

Analytics Academy from Google helps you learn all about Google’s measurement tools to help you grow your business. The power of data collection and analysis should never be underestimated!

Learn all about Google Analytics, Google Tag Manager and Google Data Studio

Price: Google Analytics Academy is free – you just need a Google account.

• PPC Fundamentals with SEM Rush

SEM Rush have a whole host of digital marketing courses and learning through their Academy – one such set of learning is their PPC Fundamentals, led by practising experts.

Explore the fundamentals of PPC Advertising, from the research stage, to set up and management.

Price: SEMRush Academy is free – you just need to sign up as a user.

• Google Skillshop

Google Skillshop is the best place to go to learn all about Google’s professional tools and solutions, from Analytics and Ads, through to YouTube and Waze.

You get a full course of guided learning, with quizzes along the way to test your knowledge. Earn badges when you complete modules and work towards certifications for some topics.

Price: Google Skillshop is free – you just need a Google account.

The Best PPC Blogs

• Google’s Ad & Ecommerce Blog

Who best to hear about Google Ads from, than Google themselves? With regular updates from the big G, you can learn about the latest crazes and updates in the world of PPC and ecommerce through its marketing platforms.

• PPC Hero Blog

PPC Hero Blog is a collection of the latest in the world of PPC from experts, sharing insight and knowledge on trending topics, FAQs and more – they call themselves a blog for digital strategists, so if you want to stay on top, keep on top of them!

• SEMRush PPC Blog

Once again, the well-respected SEMRush also publish regular PPC themed blogs on their website – they too explore trending topics from the various platforms where you might encounter PPC, helping you keep on-trend. 

• Search Engine Land

Search Engine Land is the BBC News of the digital marketing world – it covers various areas of digital marketing and is full of awesome thought-leadership from some of the worlds leading digital strategists. Visit this site daily if you can.

Learn PPC Through Video Series

And if your cup of tea when it comes to educating yourself, is through video, then we’ve got a great fortnightly series playlist for you to sink your teeth into:

If you search online for free PPC courses, certifications or learnings, then there’s no doubt you’ll be presented with lots of options – but this doesn’t mean they’re necessarily the best options for you. 

Look at who the provider is, if it’s Google, for example, you can be sure you’re getting accurate and relevant education. A bit of background research can save you countless hours learning the wrong or outdated thing.

And of course, if you wanted to cover areas of PPC in any depth, or have some training tailored to your industry or business, then just get in touch and let us know – our bespoke digital skills training would be perfect for you.