Navigating Marketing in Challenging Times


Balancing your Marketing activity, budgets and strategies can be a challenge at the best of times, let alone in a volatile and unpredictable economic environment.

Learn from Sleeping Giant Media’s Luke Quilter (CEO) and Ant Klokkou (Managing Director) as they share insights and actionable strategies we have used to enable our clients to excel, optimise in-house marketing, and embrace continuous upskilling.

What you will learn 💡

In today’s dynamic business landscape, challenging times can often lead to difficult decisions. It can become tempting and almost instinctive to tighten budgets and consider trimming marketing spend… especially if you can’t see an immediate ROI.

However, the decision to reduce marketing efforts could lead to navigating treacherous waters. 

After an interesting start to the year in H1, we share our findings on the strategies that have worked for our clients and what we have learned along the way.

We will take a look at the UK economy, what strategic investments you can make and how to make your marketing budget work for you.

What we will cover:

What we will cover:
🌐 Insights into UK economy
🚀 Strategic investments in tough times
💡 Add value, optimise on a budget
💰 Actionable growth strategies
🔒 Secure your business’s future
🌈 Harness resilience for success

Get Access:

Our Speakers

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.

Ant Klokkou

Co-Founder & Managing Director, Sleeping Giant Media

In his role as MD, and with over 15 years of experience in the digital marketing sector, our service delivery rests in the capable hands of Ant. A master at process, communication, and innovation, Ant collaborates with senior management to ensure seamless day-to-day operations across all departments here at Sleeping Giant Media.

Sign up for our Marketing Leadership Series talk today

While you’re here, why not check out our previous events?


GA4 & Beyond: Preparing your Marketing Team for the future of Data & Insight

Chris Hirlemann (Head of Data) and Luke Quilter (CEO) will have an open and honest conversation about GA4, its benefits, and how you can prepare your marketing team for the future of data and insight. 


GA4: Why doesn’t my data match?

Universal Analytics will be replaced by GA4 on July 1, 2023, which promises to offer several improvements to the data model. However, understanding GA4 can be a bit complicated. Join our virtual event where we will be discussing all the details about GA4 and its implications for your website’s traffic and engagement.


How to Develop Digital Skills within your Marketing Team

In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your marketing is at the heart of your business – their strategy can determine whether you sink or soar.

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