How to get your Board onboard with your Marketing
Join us in this installment of the Marketing Leadership Series where Luke Quilter will be talking through using data and storytelling to get buy-in for your marketing activity
What You Will Learn 💡
Having a fantastic idea for a marketing campaign is great. Implementing it however, is a whole different story.
Not to mention the fact not everyone can understand data like a marketeer. This becomes especially important when you are explaining the performance of a campaign.
In today’s data-driven world, the ability to effectively communicate insights and gain buy-in from senior leaders and the wider business is crucial. As we move into GA4 and a cookieless world this narrative is about to change, and what is good performance could appear to be bad performance if the business doesn’t understand the difference.
Join Luke Quilter (CEO of Sleeping Giant Media) and some of the team to explore ideas and examples of how to leverage data to create compelling narratives, that will inspire buy-in and help you get that big idea onboarded and integrated.
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Our Speaker
Luke Quilter
Co-Founder & CEO, Sleeping Giant Media
With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.
Sign up for the Marketing Leadership Series today
While you’re here, why not check out our previous events?
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GA4 & Beyond: Preparing your Marketing Team for the future of Data & Insight
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Universal Analytics will be replaced by GA4 on July 1, 2023, which promises to offer several improvements to the data model. However, understanding GA4 can be a bit complicated. Join our virtual event where we will be discussing all the details about GA4 and its implications for your website’s traffic and engagement.
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