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Join Yumna Kumran (Social Media Lead) and find out all about the importance of picking the right target audience, for your campaigns.

What You Will Learn 💡

We know the importance of researching and picking the right target audience. It can be make or break for your campaign. We also know how difficult it can be to get right. That’s why we’re thrilled to invite you to our upcoming webinar.

Join us to unravel the secrets of effective audience targeting. Learn nuances of options, ideal sizes, and when to deploy. From research to construction, refining to exclusion, we’ve got it covered. Gain insights into platform targeting and dodge common mistakes. Refine your strategy with expert tips. Elevate your audience selection skills – join below!

 In this 1 hour webinar we will cover:

  • Audiences options on the different platforms
  • When is best to use each audience type
  • How to do audience research/insights
  • How to build an audience & using further refining and exclusion
  • Best practices

Watch the webinar for free here:

Our Speaker

Yumna Kumran webinar speaker

Yumna Kumran

Social Media Lead, Sleeping Giant Media

Social Media Lead at Sleeping Giant Media, has five years of experience in the world of digital marketing – specialising in strategising, implementing, and optimising paid social media activity for a variety of clients across multiple channels!

When not working on slaying clients’ social media strategy, you can find Yumna telling obscure animal facts and making rather ridiculous Photoshop edits of their colleagues – it’s all about balance, hey?

While you’re here, why not check out our previous events?


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GA4: Why doesn’t my data match?

Universal Analytics will be replaced by GA4 on July 1, 2023, which promises to offer several improvements to the data model. However, understanding GA4 can be a bit complicated. Join our virtual event where we will be discussing all the details about GA4 and its implications for your website’s traffic and engagement.


How to Develop Digital Skills within your Marketing Team

In such a noisy world, the old adage of “build it and they’ll come” no longer really applies – You have to build it and find them. So your marketing is at the heart of your business – their strategy can determine whether you sink or soar.

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