What You Will Learn 💡

In our workshop, ‘Crafting Compelling Content Ideas’, you’ll embark on a journey from traditional keyword-based ideation to more innovative methods, touching on trends, entities, and topical authority along the way.

We’ll establish what constitutes ‘compelling content’, looking closely at Google’s Quality Rater Guidelines and user preferences to unpack the content characteristics that delight audiences and search engines alike.

Empowering you to move beyond an overreliance on keywords, we’ll give you a tour of the diverse routes you can take to arrive at compelling content ideas that will supercharge your content strategy.

Here’s what the talk will cover:

• Understanding what constitutes compelling content
• Digesting Google’s content quality guidelines (E-E-A-T)
• Moving beyond keywords in content
• Unpacking the importance of topical authority
• Introducing entities and their role in content ideation