Increasing Organic Users: Case Studies

Increasing site visitors for Aquaheat

Approach

Our work with Aquaheat has covered PPC rebuild and management, SEO, and migration to a new site-design which we project managed for the client.

As a direct result of the site migration and content development, the Aquaheat SEO presence has grown exponentially, along with instant quote requests and business enquiries.

Through a focus on quality and relevancy via granular geographic targeting and advanced Google Bidding strategies, year-on-year cost has remained flat yet lead generation, volume and relevancy have increased dramatically.

Results

SEO was not a traffic or lead generator prior to our work, now it drives the majority of leads and means that there is less need to be reliant on paid advertising.

The increase in PPC quality is driving better outputs from the existing budgets.

Skyrocketing traffic for Saga Personal Finance

Approach

Working with the Saga in-house marketing and technical teams to support the growth of the finance rankings and subsequent SEO performance and overall ROI.

Focusing on technical on-page SEO and content optimisation, to drive impact over a relatively short project timeline.

Results

Significant year-on-year traffic and revenue growth driven by keyword increases across the project period.

Amplifying organic traffic for Saga Magazine

Approach

As part of our ongoing work with the wider Saga Group, we also executed a content consolidation lead strategy across the Saga Magazine site.

Applying technical on-page SEO best practices across thousands of articles, we delivered our true partnership experience. We worked with in-house marketing and development teams, providing digital consultation as well as full hands-on implementation

Results

As a result of our effort, Saga Magazine experienced significant year-on-year traffic growth as well as incremental increases in the rich snippet results, giving Saga Magazine more exposure in the Search Engine Results Page (SERP).

Upping site visits for Viner & Sons

Approach

The aim for Viner & Sons has been to improve website visibility via organic channel, bring more traffic via SEO & help them become more ‘online’ as a business, as well as supporting the launch of the new website, Viners On The Hill.

Results

Work began in March 2020, having the discovery meeting on the final day in the office before lockdown, so the whole relationship has been built virtually. Despite that, they cancelled their work with Yell to free up the budget to bring the 2nd business over to us because of our customer service.