Digital Marketing & Business Blogs

Google Reduces Visibility of ‘FAQ’ & ‘HowTo’ Rich ResultsWe’ve just got our heads around rich results and, you guessed it, they’re changing again. Google has announced that they will be rolling out some core changes to show fewer rich results...

Why Does User Experience Matter? Did you know that, according to research from Amazon Web Services, 88% of online shoppers say they wouldn’t return to a website after having a bad user experience? If people are visiting your website and they cannot...

How AI Image Generation Can Be Used In Visual MarketingChatGPT blew everyone’s minds at the end of last year, and now visual AI is blowing everyone’s eyes. It has walked naked and muscular into the bar demanding your clothes, your boots, and your...

Writing For Experience: E-E-A-T & Google’s Review UpdateOn the 12th of April 2023, Google launched its new Reviews System Update. Accompanied by a mass of new Search Central documentation, this update offers a clear outline of the kind of content...

Threads - A Guide To Twitter’s New Rival PlatformMeta has today launched it’s new Twitter rival platform, Threads, which racked up an impressive five million sign ups within the first few hours of launch, according to Meta’s head honcho Mark...

Do Last-Modified HTTP Header Dates Matter? Google's LatestIf you’ve any experience with SEO, you’ll likely have come across the infamous “it depends” answer at least once. As hard as we try to be prescriptive about optimisation best practices,...

AI & Advertising: The Updates From Google Marketing Live2023 marked the 10th annual Google Marketing Live and, when reflecting on the previous decade, we’re left wondering if anyone could have predicted that there’d be such a disruptive new...

What Are the Differences Between UA & GA4? & Other QuestionsAs part of our Marketing Leadership series, we recently ran a live session about GA4 with our in-house data wizard, Chris Hirlemann. As you’re probably aware, Universal Analytics...

Meta's Billion Dollar Data Handling Fine: What Have We Learnt?You’ve likely heard the data team at work banging on about ‘GDPR’. And, no doubt you’ve sat through countless training sessions on data handling, too. We understand it can seem pretty dry....