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HTTP Security Headers: The Ultimate SEO Guide
Website security has never been a ‘nice to have’. But, now more than ever, the security of sites plays a crucial role in user trust, search engine rankings, and a business’ digital continuity and reputation. However, when it comes to technical SEO...
Why Marketing is Essential in Challenging Times
Historically, when times are tough, one of the first costs to be cut for businesses is marketing. We’ve seen it time and time again. From pausing the progress of campaigns to telling partners or agencies to hold off on their efforts, unfortunately,...
10 Advantages of Writing Custom Structured Data
When it comes to bespoke structured data, there’s nothing better than being able to do it yourself! In this blog, Kelly Sheppard, Senior Technical SEO Lead and resident structured data writer here at Sleeping Giant Media, explores 10 reasons why...
How to Optimise for Entities with Entity SEO
If you’ve read our previous blog on entity SEO, you should know what entities are, how they work, and what Google’s ‘catalogue’ for them looks like. Good job. Now, it’s time to put it all together – and take a look at how to optimise your site for...
A Deep Dive Into Entity-based SEO
A Deep Dive Into Entity-based SEOWelcome to part two of our series covering the world of entities. If you haven’t yet read part one, well, honestly, that kind of chaos is something that we kind of respect. But seriously, you should read it. Don’t...
Entities & Search Generative Experience: Are You Up to Speed?
Entities & Search Generative Experience - Are you up to speed?Heard your colleagues talking about ‘entities’ lately? Want to get clued up on generative search? Well, you’ve come to the right place. We’ve put together a guide to all things entity...
Your Guide To Meta Advantage
Your Guide To Meta Advantage If you’ve looked at Meta ads manager in the past year, there’s no way you’ll have missed the multiple mentions of “Advantage+” or “Advantage” next to several features (it’s actually pretty impressive if you have!). But,...
Google Reduces Visibility of ‘FAQ’ & ‘HowTo’ Rich Results
Google Reduces Visibility of ‘FAQ’ & ‘HowTo’ Rich ResultsWe’ve just got our heads around rich results and, you guessed it, they’re changing again. Google has announced that they will be rolling out some core changes to show fewer rich results...
Why Does User Experience Matter?
Why Does User Experience Matter? Did you know that, according to research from Amazon Web Services, 88% of online shoppers say they wouldn’t return to a website after having a bad user experience? If people are visiting your website and they cannot...
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