SEO – Search Engine Optimisation
SEO – What is it?
SEO stands for Search Engine Optimisation, often referred to as a search engines natural listings. Essentially search engines index millions of sites on the internet, and need to find a way to distinguish the best, most relevant sites from the thousands of spam filled and useless sites out there. To do this search engines use a complex algorithm with lots of different factors in order to rank the listings in order of relevance to the users entered search query. The more relevant the site is deemed, the higher the site will rank in the results.
What are the factors for ranking? Well, that is a good question, and the answer is not a simple one.
That’s where Sleeping Giant Media come in. We are experienced at providing consultancy, and ongoing SEO development for our clients. By understanding the algorithm better than the competition we can develop winning SEO strategies to get your company’s listing higher within the Search Engine Results Page. (SERP)
SEO – Why use it?
Traffic
SEO is a fundamental part of any online marketing strategy. It is however, a long term strategy which requires a good deal of time and investment. But with that said, this time and investment is well worth the rewards of success. Achieving a high ranking within the natural listings will generate a significant amount of traffic to the site, with volume increasing exponentially with position.
On the basis that you don’t need to pay per click like with PPC, a long term SEO strategy can deliver high volumes of targeted traffic without incremental increases in cost per visit.
Target Active Searchers
As with Pay Per Click advertising, SEO allows you to target specific keywords relating to your business, that users are actively searching for. Making sure you are found when users are actively searching for your product or service.
The ability to target users in such a way, supported by complete performance transparency through analytics, ensures that SEO strategy can be developed around realtime results.
If you would like more information on our services, costs, or just want a bit of help with your online
marketing strategy feel free to get in touch via email, online form or phone on: 01303 240715 (Kent) and 020 8123 2437 (London)