Digital Marketing Skills Videos
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Looking for the answer to that burning question on digital marketing, business or some kinda technology? Maybe you need something explained to you… Check out our Giant Wednesday video series.
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Low Monthly Search Volume Keyword Targeting: It’s Worth It! 👍
Transcript:Hands up, who hates doing something only to find out it’s a COMPLETE waste of time? Well, when it comes to SEO, the thought of spending your time working away on something with a really low monthly search volume can seem like a waste.But...
Split Testing: What It Is & How To Be Effective To Increase Conversions
Transcript: You’ve only got one chance to make a first impression… The powers of split testing mean you get to try both those chat up lines… or *ahem* call to action in your marketing. Now make like a banana and split, because Wednesdays are about...
What Makes A Good Conversion Rate In Marketing?
Transcript: When it comes to conversion rate, what is the magic number? No, I’m not talking about how many euros you can get for your pound, I’m talking marketing. Duh. What’s the rate you should be aiming to achieve in order to make your boss, the...
How To Optimise Your Google Business Profile For Better Performance
Transcript: Google My Business offers you a free business listing on the most used search engine in the world - what better marketing real estate could you ask for? Low cost, high value and easy to manage, it’s a great place to increase your chances...
Video Making & Filming Advice For Beginners
Transcript: I don’t mean to shock you, BUT, video drives up to 10 times more engagement, is shared 12 times more than images and text on social and can give you a 157% increase in organic traffic… Wow. Who are you to argue with those numbers? It’s no...
5 Ways to Make Your Website Mobile-Friendly
Transcript: Smartphones are taking over the world!!! Stats show that up to 70% of web traffic comes through a mobile device and 89% of people would recommend a brand after having a positive experience on a mobile, so can you afford to lose out on...
How To Optimise Your Instagram Profile & Posts
Transcript: How can we all be expected to be #instafamous when Instagram makes it so bloody difficult to be seen? You’ve got some beautiful photos, a bunch of hashtags and you think you’re doing everything right. So what’s going on? -shrugs- Well,...
What Is A Facebook Lookalike Audience & How Do I Make One?
Transcript: Wouldn’t it be wonderful if your best customers had “twins” that had the same spending habits and desires? That’s more business, and that’s a win… right? Well, Facebook’s lookalike audience enables you to find and target these “twins”...
Finding Content Inspiration That Serves a Purpose With Answer The Public
Transcript: Do you ever struggle to find topics and ideas for your blog post or to inspire your content? Well, as you may have heard us mention before, Answer The Public is the tool for you, especially if you like an older gentleman… This free to...
SEO Checklist: Optimising Your Website To Rank Better
Transcript: Do you know what would be crazy? If you didn’t want to appear when and where your customers are looking! This week we’re going to look through our SEO checklist to help you try and get first page rankings for competitive search terms....
5 Tips To Build Awesome Carousel Ads For Facebook
Transcript: Looking to wow your customers with a carousel? No, not a fairground ride, I mean the ad format you can use on Facebook silly! With the option of showcasing up to ten images or videos in a single ad, each with its own link, it’s a great...
5 SEO Content Writing Tips For High Google Rankings
Transcript: One of the biggest balancing acts as a copywriter or content marketer is making sure that your content goes down well with everyone - and by everyone, I mean humans and robots. OK, maybe not quite robots, but search engine bots are...
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