Adapting to a Cookieless Future: Strategies for Marketing Leaders

Thursday 29th Feb 2024 @ 9:30am (GMT)

Join Luke Quilter (CEO) and Chris Hirlemann (Associate Director of Data & Insights) as they delve into the challenges and opportunities presented by the cookieless future in 2024.

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What you will learn 💡

Join us live for our upcoming Marketing Leadership Series webinar, where we’ll delve into the challenges and opportunities presented by the cookieless future in 2024. Explore essential strategies for marketers, including server-side tagging, leveraging first-party data, harnessing Conversion APIs like Enhanced Conversions (Google) and Facebook’s Conversion API, and understanding the latest features in Google Consent Mode v2.

Stay ahead of the curve, equip yourself with the tools to navigate this evolving landscape, and empower your marketing strategy for success in 2024 and beyond.

What is included:

🌐 Navigate 2024’s cookieless landscape: Challenges and opportunities.
🛠️ Explore strategies including server-side tagging and leveraging first-party data.
🔄 Harness Conversion APIs such as Facebook’s as well as Enhanced Conversions (Google).
🔍 Dive into Google Consent Mode v2 for advanced data management.
🚀 Stay ahead: Tools and strategies for marketing success in 2024.

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Our Speakers

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.

Tiffany Fowler Senior account manager smiling

Chris Hirlemann

Associate Director of Data & Insights, Sleeping Giant Media

Working with us since 2011, Chris has seen his fair share of digital changes and has kept us at the forefront of data-based innovation for over a decade.
Chris specialises in tag management, Conversion Rate Optimisation (CRO), Paid Search & Paid Social and spends his time helping businesses in all sectors make sure that they’ve got the best possible data to make informed decisions for the future of their online efforts.

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