Rich Media Content and Social Media
Video Production - why use it?According to Cisco, video will account for 69% of all consumer internet traffic by 2017 and video-on-demand traffic alone will have almost trebled. The internet is rife with articles proclaiming the rise in importance of video for marketing purposes and the statistics back them up. Currently, YouTube receives more than 1 billion unique visitors each month, and this number is sure to rise. Video is becoming a very valuable part of content marketing. People lead busy lives and video content is easy to watch and digest. Video is a very versatile medium; it can be used for education, storytelling or simply to entertain. It is ideal for social sharing and winning consumer attention. It has been shown through studies that video drives conversion and delivers solid ROI. At the top of the sales funnel, video can be used to introduce the company, drive brand awareness, and entertain consumers. Closer to conversion, it can be used to convince the user to buy, for example through detailed views of products, detailed specifications, and customer testimonials.
Different Types of Video Every Business Must Have
About Us or Company Introduction Video
This short introduction video is one way of concisely informing other businesses and potential customers about your company or brand. This should not be animated, but rather should have a human touch that really shows your brand off. This is usually a combination of interviews and business location shots, put together in a way that beautifully shows your company's office.
Having your customers or clients on video giving positive reviews or feedback can help build brand trust with potential customers. It shows that you have worked with real people, and that you have satisfied and happy customers.
This is a very unique and creative video designed with your brand in mind. These are necessary as they need to have a high production value in order to make them stand out from your competitors. It’s a chance to build your brand awareness as well, as these videos are more sharable and the ROI can be huge.
This is a chance to give your consumers more information about your product. These videos are less like an advert and are more informative. Did you know that 74% of consumers said they felt more confident about buying a product after watching a product related video? Think shopping channel.
Demonstration or Explainer Video (How to Videos)
These videos can bring a lot of value to your business, in particular for helping your conversion rates and building brand loyalty. How to videos are popular on YouTube; Giving away free information about your product or subjects related to your brand can help build confidence that your business are experts in their fields. If you have a blog on your website, this can be turned into a vlog which can help build a YouTube following but putting out regular relevant content.
Having an event covered or talks that your company may give can be turned into highlight video or free information video. Showing your business at an event lets people know you get out of the office and interact with their customers and other business. That they are involved and are a key part of their industry.
Narrowcasting is not really a type of video but a style, it’s the content. This video is made purely for your niche target market. It won’t have huge views or much recognition but it will be seen by the relevant people to your business. This works particularly well for B2B companies.
Regular Video Content
Once again this isn’t a type more of a style, Regular video content integrates with your Youtube strategy. Regular video content is any video you put out on a regular bases this can range from Vlogs to How to videos, if you have a blog this can be turned into a vlog.