Google Display Network
What is Display?
Remarketing allows you to target ads at users who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to encourage them to return to your website and make it difficult to forget you. What a great way to drive loyalty and re-engage previous customers.
This helps your products to stand out from the crowd and when users come to make a purchase your brand will be on their mind.
If your business is in a niche market, a traditional search marketing campaign may not work as well as more mainstream businesses.
Display advertising can be used to create a demand for your product or service. There are some products that you never know you need until you see them advertised – believe us, even as marketers, we are still total suckers for remarketing.
Search ads only work when your potential customers know about you or your product. It relies on them choosing the relevant search terms. With display, consumers can come across your business by chance.
You can also choose to target your ads based on location. This is helpful if you’re advertising a local attraction, for example, your visitors may travel up to 2 hours to reach you but no more, although you may want to advertise on sites that tourists use to research trips to your area – so many possibilities!
Why use Google’s Display Network?
You create ads through Google Ads that are displayed on websites which have relevant content to the product or service that you’re selling. For example, if you’re selling camping equipment you could place adverts on adventure blogs, camping forums, and so on.
Display is a pretty cool way of getting your brand and products out there in a targeted fashion. The idea is to build awareness of your business’ products and increase sales by putting yourself under the nose of consumers.
Display ads are free to create and work on a pay per click basis, similar to paid search advertising. So if you’re not getting clicks, you aren’t spending any money – win-win, right?
Sleeping Giant Media are experts at everything pay-per-click -after all, search is totally our thing. We make use of Google’s Display Network for a number of our clients, tailoring our services to your specific needs in order to help you meet your business’ objectives.
Want to know more?
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