Property Maintenance Case Studies

How we’ve helped construction & property maintenance clients get results

Aquaheat logo
Baxi logo

From boiler repair specialists to construction companies, we’ve worked alongside our fair share of clients in the property maintenance sector – achieving some industry-leading results.

On this page, we unpack some of our most impressive success stories, diving into how we used digital marketing delivery, education, and insights to get results for our clients in this sector — from boosting brand awareness to driving organic traffic and raising conversion rates.

AquaHeat logo

SEO success for Aquaheat


We’ve worked with Aquaheat on a number of digital marketing activities — from a complete PPC rebuild and management to SEO, site migration, new site design, and content marketing.

As a direct result of the site migration and content optimisation, Aquaheat’s SEO presence grew exponentially, gaining them instant quote requests and business enquiries.


By focusing on quality and relevancy (via granular geographic targeting and advanced Google Bidding strategies), the YoY cost has remained flat while lead generation, volume, and relevance of engaged audiences has increased dramatically.

Prior to our work with Aquaheat, SEO was not a traffic or lead generator. Now, however, it drives the majority of the leads, and has allowed them to rely less on paid advertising. Spotlighting just a few stand-out results, we have achieved the following:


  • +4400% YoY PPC lead generation
  • +512% YoY organic website visitors
  • +2800% YoY SEO lead generation

Prefer things in video format? Want to hear it from the client themselves? Watch our full testimonial from Aquaheat over on our YouTube channel.

    Three people smiling and looking at a laptop in an office space
    Baxi logo

    Bringing our A-game for Baxi Commercial


    We worked with the Baxi Group to improve their existing social media presence across Twitter and LinkedIn. For this, we designed and executed a tailored paid and organic social media strategy. Core elements of this strategy included content analysis, hashtag research, and analysis of follower data. Alongside this, we ran a series of paid social media campaigns to promote the release of their new range.


    During their time with us, all monitored metrics improved for Baxi Commercial across Q1 of 2021. A few of the highlights include:


    • +20% engagement
    • +27% impressions
    • -11% CPM (Cost Per Thousand Impressions)
    two people sitting down looking at a laptop with one person standing in the middle, in an office space
    Baxi logo

    Gaining growth for Baxi Residential


    In our work with Baxi Residential, the goal was to increase the effectiveness of social ads, as well as to boost brand awareness and engagement rates. We went about this using multiple social media strategies on Facebook and Twitter.

    Our work entailed running giveaway competitions, driving user-generated content through testimonials, trialling different ad formats, content split testing, and running product and experience ads using video and carousel formats.


    Our targeted social media activity saw:

    +63% increase in engagement

    +119% increase in impressions and, most impressively, +216% increase in conversions.

    two men smiling by a laptop one sitting down and the other stood behind him

    Want results like these?

    Could your property maintenance business benefit from custom digital marketing services to produce results like these? Whether you’re based in construction or heating, our team of experts can help you achieve your marketing goals. So, contact us today to start a success story of your own.