Live Webinar

INTEGRATING AI WHILST MAINTAINING THE HUMAN TOUCH

Digital Marketing for Luxury Brands

AI – Everyone is talking about it and it’s become one of the industry’s biggest buzzwords… but how can AI actually benefit your social media content and campaigns?

Join us in this webinar where we will be discussing how AI is being used by luxury brands and how you can use it to improve ROI and ROAS.

Get the recording:

Session Agenda

WHAT WE COVERED:

How AI is used to market luxury brands: Explore how AI technologies are being used by luxury brands to enhance their digital marketing campaigns. From creative content to AI-driven customer service (custom chatbots), while maintaining the brand’s prestige.
AI’s impact on social media campaigns and asset creation: Learn the strategic impact of AI in personalising social media campaigns and content creation, and how optimising in the early stages of your marketing strategy can lead to big wins.
Maintaining the human touch: Strategies for balancing the efficiency and insights provided by AI with the need for authentic, human-driven brand interactions that resonate with luxury consumers.
Analysis of the future digital marketing trends: Gain insights into future digital marketing trends and strategies for luxury brands to stay ahead in a rapidly evolving technological landscape.

WHO SHOULD ATTEND:

This webinar is essential for CMOs, Marketing Managers, Brand Strategists, and Digital Innovation Leaders for luxury brands looking to enhance their brand’s market position, adapt to evolving consumer needs, and leverage technology for future growth.

meet the team

OUR SPEAKER:

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay-per-click advertising, social media, and business start-ups.

Aniela Robinson

Senior Creative & Social Executive, Sleeping Giant Media

As a Senior Creative and Social Executive, Aniela harnesses creativity and strategic thinking to manage and craft content, yielding impactful results for our in-house social media platforms. As an Organic Social Media specialist, Aniela thrives on the dynamic changes and updates in the space, eagerly implementing and experimenting with new content and techniques.