Business Intelligence Manager
About Holly Cooke
When did you start working at Sleeping Giant Media?
What’s your specialist skill or party trick?
Excel, trends & insights 🤓
What does your day job entail?
It’s a massive mix of things, from working on client strategies with my team to looking at things to help drive businesses forwards.
What areas of digital marketing do you specialise in?
Insights – but if I had to pick a specialism between PPC and SEO… then I’d probably go PPC.
Why Sleeping Giant Media?
There are so many reasons, but mostly the support you get from your colleagues and managers to keep learning things that you have an interest in.
What’s your favourite part of working at Sleeping Giant Media?
What’s one of your favourite campaigns or accounts you’ve worked on?
The Aspinall Foundation! I’m an animal nut and used to go there as a kid, so being able to work with the incredible team there and making a difference to help them raise money was awesome.
What about digital inspires you the most?
The fact it always evolves and adapts to new behaviours, technologies etc. You can never get bored working in an environment like that, and can always learn something new.
What’s your favourite marketing platform and why?
Facebook Ads is my favourite marketing platform because I love its interest-based targeting options.
Name a random fact about yourself…
I am hypermobile, so all my joints go backwards!